Instagram is now allowing long form video, through IGTV it's new app. Instead of one minute video, all 1 billion of us can now do 10 minute video or even longer for many creators.
This sounds good. But here's why it's bad.
The one minute video limit on Instagram has helped many of us to be concise and to the point. We really choose our words carefully, just like Twitters (former) 140 character limit.
With long form video it's tempting to blabber and have more NOISE than SUBSTANCE.
Don't let the longer video format cause you to create more junk. Instead focus on creating even better video.