Los Ninos Services Wins Ramon’s Marketing Makeover with Staples

Los Ninos Services is a New York City company which helps children with special needs and they won Ramon's Marketing Makeover, sponsored by Staples. Los Ninos trains professionals in how to better work with these children and their families, and also offers services directly to the children, in their homes or at a center. One...

How to Get Tradeshow Marketing Right So Your Business Shines

How to Get Tradeshow Marketing Right So Your Business Shines

We recently shared an article on the essentials of tradeshow marketing. It covered the basics that you need to think about when investing in a tradeshow – finding the right shows, strategy and goal setting, and what to think about for marketing materials. Today, we are going to dive deeper into some of the...

staples' commitment to small business

Staples’ Commitment to Small Business Customers Goes Deeper than Logos and Designs

Every year, millions of small business owners and entrepreneurs turn to Staples for their business needs, whether it is office supplies, furniture, technology, or even print and marketing materials. As a small business owner and regular Staples customer myself, I understand! But to get the scoop on this phenomenon from someone “on the inside,”...

How to Establish a Strong Workplace with 5 Generations of Employees

How to Establish a Strong Workplace with 5 Generations of Employees

For the first time, small businesses are selling to and employing 5 generations at a time – each with very specific motivations and inspirations. From a sales standpoint, we know that to be successful selling, we must learn how to ‘speak’ to each generation in our marketing. The same holds true when it comes...

Holiday Marketing Inspiration from Three Small Businesses

Holiday Marketing Inspiration from Three Small Businesses

As we grasp onto the final days of summer, it’s hard to think about things like jingle bells and snowflakes. However, if you are a small business owner who wants to end 2016 with a BANG, then it is essential that you start planning your holiday campaign now. The National Retail Federation reports that...

how to survive the holiday sales roller coaster

How to Survive the Holiday Sales Roller Coaster

The holiday season is literally a sales roller coaster. In November and December, you are riding high as customers eagerly search for the perfect gifts and spend liberally. Then January rolls around and you watch sales plummet as customers pinch their pennies and close their wallets. What’s a Small Business Owner To Do? If you’ve ridden...

Refresh Your Business: 5 Office Items to Refresh This Spring

Refresh Your Business: 5 Office Items to Refresh This Spring

Spring is a season of renewal. You can see it happen outside your office window as the trees bud, the flowers bloom, and the birds chirp. So why can’t it happen INSIDE the office too? Today I want to encourage you to think about the ways you can renew and refresh your business this...

Staples #MakeMoreHappen Twitter Chat

Staples #MakeMoreHappen Twitter Chat: Avoiding & Reducing Tech Downtime

[content field="callout1" format="true" class="calloutwide"]No matter what your business is, technology likely plays an important role. The last NSBA Technology Survey (in 2013) found that: 87 percent of small business owners use a desktop (up from 76 percent in 2010) 84 percent use a laptop (up from 67 percent in 2010) 74 percent use a smartphone (up from...

New Amazon Business Website Offers Low Price and Perks to Small Businesses

[content field="callout1" format="true" class="calloutwide"] Amazon recently announced that they will be expanding their offerings to business owners through a separate website called Amazon Business. The new site will offer hundreds of millions of products with a setup very similar to the regular Amazon, but there are also several features that make it more ideal for...

Staples Connect: 3 Easy Steps to Home or Office Automation and Energy Saving!

[content field="callout1" format="true" class="calloutwide"] In honor of Earth Week, we spent some time looking for cool tools and tech that is making a difference not only in our lives, but to the world as a whole – by saving energy and natural resources. The one thing that came to mind was home automation – the...