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3 Best Practices for Pitching Your Business
Pitching your business is a skill, but one that is important to develop, no matter how small your company is. Capturing the concept of […] -
Addressing After Hour Leads: Is Your Business Missing Out on Potential Revenue?
Based on ReachLocal data of over 3,000 small businesses, nearly a quarter (23%) of local business leads come in after hours through emails, form […] -
Consulting: A Great Way to Profit from Your Knowledge Base
When your 16-year-old son Jonathan inquires as to the availability of the old couch in the basement, you know you’re in trouble. You're in […] -
The Truth About Ramping Up (or Winding Down) Your Seasonal Small Business
Seasons change and with them so do the cash flows of many small businesses. The “small business” designation is not one-size-fits-all. If you’re the […] -
YP Research Reveals Why Consumers Do or Do Not Complete a Purchase
Today’s buyers have the world at their fingertips, and they use both in-store and online research to explore options before making a purchase, including […] -
Why Sales is Still a Balance of Science and Art
I’ve read a number of debates recently around the long-held belief that sales is a balance of art and science. Some experts now argue […] -
4 Things You're Doing That Drive Customers Away
As an e-commerce branding consultant, small business owners are constantly asking me what they can do to attract new customers. While it’s always great […] -
Differentiation: The Key to Loyal Customers for Life
The key to winning loyal customers is to stand out from the competition. Not sure how to do that? For a lesson in differentiation, […] -
How to Leverage Social Media to Warm Up Cold Calls
Cold calls are notoriously challenging sales tools, especially in today’s tech-driven, multitasking environment. Salespeople are constantly looking for ways to warm up those cold […] -
The Sky's the Limit: How Scaling Can Help You Reach New Heights
How does a business transform from a small drapery workshop in the dining room of an apartment to a high-end home and office interior […]
