customer mapping

Customer Mapping and How it Can Help Your Small Business

Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...

The Top 5 Open Source Projects of 2015

[content field="callout1" format="true" class="calloutwide"] Open Source is all the rage today. Don’t believe that statement? Consider the fact that Google’s Android open source operating system boasts 78 percent of the smartphone market. Not sure what open source is? It’s the software whose source code is available for modification or enhancement by anyone. This is box titleGoogle’s Android open...