Just about every business uses LinkedIn to network with other business owners. However, LinkedIn has so much more features that can benefit your business. First is LinkedIn events, it's a powerful tool to get your community excited about your events. LinkedIn says they recently integrated LinkedIn Events into the Pages experienceto help you strengthen relationships...
Social media has been around for several years now, but still we can learn tips and best practices in how to use it. Digital marketer Phil Gerbyshak shares his insights on the power of LinkedIn for generating BUSINESS and building relationships. Use LinkedIn to see how you perfect customer is and find more people like...
While many people consider LinkedIn to be high up on their list of trustworthy social media platforms, it isn’t necessarily the first place they think of to share their visual content. But LinkedIn has just announced that it is rolling out the ability to natively share video content via its mobile app. Currently testing...
LinkedIn is powerful. It's now extending it's power to your web site. Knowing who is visiting your web site, what they're doing on it, what they're reading on it, and other details is critical to understand how your web site is (or is not) serving your customers. Just about every digital publisher has Google Analytics...
[content field="callout1" format="true" class="calloutwide"]Nora Ganim Barnes, Ph.D, Director, Center for Marketing Research at the University of Massachusetts – Dartmouth, and team recently conducted a longitudinal study of its annual in-depth study on the usage of social media by the fastest-growing corporations in the U.S. in the Inc. 500 list. Among the findings, they discovered that...
Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...
