Over the years you’ve heard it a million times. “Build your list!” the marketing experts screamed. And you, a diligent and hopeful small business owner, took their advice. You gathered names and email addresses, stored them in spreadsheets and Outlook, and maybe even moved up to an email marketing program like MailChimp or Aweber....
Nasty Gal filed for bankruptcy recently as reported by the NY Times. Many businesses file for bankruptcy - this is not new. However what disturbs me is that entrepreneurship has this glamor associated with it. This halo around it that is blinding for so many who seek to follow that path. Revenue vs Profit...
Email marketing may still be one of the best ways to reach your audience, but that doesn’t make it any easier to actually get your contacts to engage with the content you send in your company emails. 4 Ways to Boost Your Email Engagement Rate: 1. Start with a Juicy Subject Line Your email subject line is...
List building is the marketing method of choice for some businesses, but is it appropriate for every business? Should the owner of a landscaping business try to build a list? What about someone who runs a bakery or a laundromat? If you’ve taken a pass on list and tribe building or aren’t putting much...
[content field="callout1" format="true" class="calloutwide"]If you’re like most people, you have a love-hate relationship with email. Over the years, it has become your pal, who you consult with daily and rely on to keep you up-to-date on business and personal matters. However, email can also sometimes seem like your enemy – a frustrating time-waster that...
[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...
9 Gmail Plugins That Give You More Power If you are one of the millions of people using Gmail as your email client and are looking for ways to better organize your mail and clear out all the distractions, then you are in luck! There is an endless stream of plugins and browser extensions that integrate...
Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...
How to Make the Most of Email Marketing for Your Growing Business With a plethora of affordable online marketing options, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple - email marketing. Emails: Most Effective Online Promotional Tool for Business According to a 2012 McKinsey Survey,...
