5 Tips To Get Customer Reviews Without Being Salesy

The strategy for acquiring genuine customer reviews is one of the biggest head scratchers in retail. Businesses have struggled for years to crack the code on how to gather customer input without alienating buyers with pushy emails and offers bordering on bribery. This issue begs the question: What factors motivate people to leave reviews?...

context awareness

Why Context Awareness is the Key to a Successful Customer Service Team

As a customer, I've had quite a few customer service interactions that quickly went south. Most often, the agent simply could not make that connection with me, and the exchange pretty much ended with displeasure. Did they not understand what my question was? Were they not the best person to answer my question? How...

customer mapping

Customer Mapping and How it Can Help Your Small Business

Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...

digital customer experience

3 Keys to Adding Personalization to the Digital Customer Experience

Competitiveness is at an all-time high thanks to the availability of the internet and direct access to consumers with minimal marketing costs. That being said, it is more important than ever to have a smart strategy to land yourself in front of your ideal audience and to secure them as life-long customers and brand enthusiasts....

Balancing the Risk and Reward of Customer Reviews in Your Business

Balancing the Risk and Reward of Customer Reviews in Your Business

Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...

5 Reasons Your Small Business Should Do Market Research

5 Reasons Your Small Business Should Do Market Research

Small and medium sized businesses often dismiss market research as an unnecessary cost and opt instead to invest their money in something with instantly visible results like distribution channels or new office equipment. However, that can be a big mistake and a huge loss of opportunity to boost your business. Here are five important...

Lessons For Your Business From YouTube’s Video Success.

The Wall Street Journal reported that YouTube tops 1 Billion hours of video viewing. This is big news...for you. Not only are online videos watched just about surpassing TV viewership, but it shows the power of mobile, broadband and our overall thirst for video. One part of YouTube's success in generating more views is that...

4 Things You’re Doing That Drive Customers Away

4 Things You’re Doing That Drive Customers Away

As an e-commerce branding consultant, small business owners are constantly asking me what they can do to attract new customers. While it’s always great to find and implement new ways to draw in new shoppers and drive sales, most store owners don’t think about what they’re currently doing that may be driving existing customers...