Ignition Video Series: Matt Gottesman Shares How to Increase Traffic to Your Website

[content field="callout1" format="true" class="calloutwide"] Are you having trouble driving traffic to your website?  In this weeks episode of Ignition,  Matt Gottesman, expert in digital marketing, shares how businesses can use one common tactic to increase traffic to their site. This is box titleQuestion of the Week: My business sells surfing gear online. We get a respectful number of return customers...

Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way

[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...

15 Key Strategies for Marketing to Different Generations

15 Key Strategies for Marketing to Different Generations The most effective way to market your growing business is to customize the marketing strategy to your target customer demographics. Until a few years ago, you would have been right in thinking that differentiated marketing is for the big players with big budgets. However, that is no...

Don’t Sacrifice Profit for Value: Innovate and Automate your Business

Don’t Sacrifice Profit for Value: Innovate and Automate your Business Do you want to grow your business this year? Of course, you do. But before you launch your next marketing blitz, ensure that your business can manage an increased portfolio. Adding on new clients is not always easy. In fact, in some cases it can...