Square takes on Shopify with new micro-merchant tools @Square

Eleven months since acquiring website-builder Weebly for $365 million, Square is ready to unveil a full-fledged online storefront for its sellers—the company’s first major foray into e-commerce. Powered by Weebly technology that has been woven into the Square payments ecosystem, Square Online Store offers merchants the option to sell through their own digital storefronts. It boasts functionality similar to that of competitors like Shopify, while at the same time connecting merchants to social platforms and aggregator marketplaces, where online shopping often begins. from Fast Company