Sippy Cup Creator Says Market Positioning Is Essential in Branding

Hannah Lim and her husband founded Lollaland out of a need to ensure they're children could get used to drinking out of a cup. You can read their story here.

Listen to our discussion below and learn the vital importance of positioning your product for the right customer in the right market.

Hannah would look at the lines of competing sippy cups on the shelves of retail stores and think, how can our cup be different. She decided that her sippy cup would be a HIGH-END cup so it could be sold in boutiques and marketed to a customer who wanted a distinct look for their baby and/or to buy it as a gift.

We also discussed her journey with Facebook advertising - at this time it's NOT for Lollaland and more.