Laura Allen is The Pitch Girl and co-founder 15-SecondPitch.com Laura has 15 years of experience in advertising, online marketing, sales and email marketing. Laura writes words that compel people to take action. She enjoys helping businesses and individuals tell their unique stories. She is an engaging public speaker who has presented for NYU, Columbia, The...
Your business means the world to you. After investing so much effort, there is no way you want to go back or give up. The truth about the success is it’s not an overnight achievement, instead, it’s a continuous process that involve experiments, and learnings. Success is dependant on improvement. The days are gone...
A subscription box business delivers boxes filled with a certain type of product at set intervals. Customers typically pay a set amount to receive a new box at the same time each month. Some subscription box businesses vary frequency of deliveries and offer the product at different tiers, which changes what the customer will...
Marketers are increasingly looking to the global landscape to open new revenue streams, expand access to talent, diversify, and gain exposure to global investments for the businesses they support. In fact, the latest World Bank data states a whopping 58 percent of global gross domestic product (GDP) is related to foreign trade. And while...
Customers seek small businesses for the individualized and attentive service they don’t always receive from large corporations. While this personal touch is a competitive advantage, it’s under threat. 32 percent of organizations are shifting customer service from live assistance to automated service, likely as a long-term cost cutting measure. Robotizing customer interactions has hidden and...
Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
Let’s start with this: while “sponsoring foreign workers” is perhaps the most incendiary phrase in the political vocabulary right now, the fact remains that across the country tens of thousands of employers each year look outside the U.S. for permanent and temporary workers. And believe it or not, in most cases this is a very...
While many people consider LinkedIn to be high up on their list of trustworthy social media platforms, it isn’t necessarily the first place they think of to share their visual content. But LinkedIn has just announced that it is rolling out the ability to natively share video content via its mobile app. Currently testing...
Why are you in the community you are in? Is it because your target demographic consumers are in surrounding neighborhoods, cheap rent, because you like the culture, or grew up in the town? Whatever your reason for choosing the location of your startup, you’re a part of a community of people connected by location, and...
New Data Shines a Spotlight on the Challenges and Rewards Facing Self-employed Professionals and Small Business Owners in America FreshBooks, the #1 accounting software solution in the cloud for self-employed professionals and their teams, today unveiled a new survey that shines a light on the challenges, trade-offs, and mindset of small business owners. The survey,...
