Your revenues are flat, the sales pipeline has closed, and as for new business meetings, well, the calendar is completely empty. To make matters worse, a few clients have pulled the plug. Hate to admit it, but times are definitely getting tough. Can you relate? How does this happen? What precipitates this change in fortune? Many...
With limited budgets, owners of small businesses tend to subscribe to the marketing motto of “the best things in life are free,” searching for tactics that allow them to attract customers with little or no money. Free marketing is good, and the point of this article is not to argue against it. However, we...
Social media moves fast. How fast? It seems like only yesterday we were talking about the importance of video marketing, and already there are experts who say that the next frontier is not just video, but rather live video. If video marketing itself seems daunting to you, you might be inclined to dismiss the idea...
Created as an innovative network for female entrepreneurs to connect, empower, and educate one another, the GlambitiousIAM.com hub has grown to include a plethora of unique business resources and professional development webinars. In addition, the social media presence has evolved exponentially to have nearly 30,000 followers, and the membership platform has grown to include female...
Smart hustlers know that success leaves clues. My biggest source of breadcrumbs has been my mentors. I've been fortunate to be mentored by millionaires who knew and worked for billionaires, television personalities, and a host of others. What I've learned and gained from those experiences has been so invaluable that I now own three businesses which...
Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...
With messages coming at consumers from every direction, social media, emails, television, radio, newspapers, and more, it’s getting harder and harder to be heard above the fray. While push messaging, your attempt at pushing your products at people has completely lost its relevance, you still can do the opposite and pull people into your brand...
When you first enter Selena Soo’s S2 Groupe website, you are greeted with the opportunity to discover how she went from $0 to $157K in her first year as a coach. Ask any entrepreneur or small business owner and they will agree – that is a pretty impressive feat! What’s really impressive is how she took...
Video marketing has become a very effective tool for companies to reach out to consumers. The reasons that consumers take so well to videos is that they are predominantly image-based. Through seeing the products in action, the consumer makes a decision that they either need or want the product, which increases sales. Due to...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Anyone who runs a small business knows that there are many different components that need to be kept straight in order for it to run smoothly. One of those top priorities is customer management. In a recent...
