The Anatomy of Effective Product Pages

The Anatomy of Effective Product Pages Before discussing the topic of effective product pages it’s worth pointing out that the nature of social media and the immediacy at which information can be consumed has caused a shift in the way buyers behave online. In the past, the buying decision process was a three stage model and...

Smart Hustle Guides: Learn How to Grow Your Business – Expand Your Business

Smart Hustle Guides: Tips to Expand & Grow Your Business Wondering how to grow your business? We have the best guides for small business owners who need tips, tricks and strategies to expand business. How and Why to Hire a Virtual Assistant Click here Delegating to others is the best way to build your business and live the...

customers

Three Ways to Build More Authentic Connections with Customers

 In today’s digital shopping landscape, clear and easy communication with your customers has never been more important. With so many more people shopping online, making a lasting impression to create repeat customers is vital. In fact, according to a recent Meta study, 75% of adults across the globe said that they want to be able...

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Top 20 Digital Marketing Trends You Can’t Ignore in 2021-2022

By Suresh Dawmani, a Social Media Manager with Wishup. Business scenarios are changing and growing more competitive post-Covid. As a result, the battle to win a customer's attention is just beginning to get interesting. Digital marketing has an advantage over other marketing channels due to its ease in reaching out to specific audiences. It is also...

small business marketing

3 Marketing Tips for Small Business Owners to Succeed

By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....

business marketing

How to Change Business Owners’ Love-Hate Relationship with Marketing

By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...