Customer experience

Marketing Is Important. But What About the Customer Experience?

As marketers, and every business owner needs to be a marketer in some way, we focus on getting more leads and increasing sales. However, what about focusing on the customer experience as well, which is MORE than just "advertising" or "marketing" The Wall Street Journal writes that there's a trend wherein large companies are lessening...

Customer Experience is Everything to Small Business

Want Growth? Focus on the Customer Experience

Ramon Ray had a quick chat with Molly Moore, head of marketing at Ruby Receptionists, at B2SMB in Napa, California about the importance of customer experience. Ruby Receptionists provides virtual receptionists. They wow callers and their customers’ customers by answering their phones acting as consummate professionals. Molly says that they provide the human connection customer...

Why Perfectly Posh Belives Customer Experience Is Everything. With An Assist from Tech

What comes to mind when you hear the name Perfectly Posh? If you said a pampering company, you’d be right! Join me as I talk with their COO, Jonée Woodard, about how Perfectly Posh is combining the power of experience with modern technology to create a self-love empire. What Does Perfectly Posh Do? “We allow men...

leadership

3 Things You Can Do *Right Now* to Improve Your Customer Experience

Remember that time you received less-than-stellar service from a business, then enthusiastically returned to spend money there again? Oh, right. Me neither! I’m sure I don’t have to tell you the quality of your customer service matters more than ever. Regardless of the size or tenure of your business, delivering an excellent experience to your customers is...

digital customer experience

3 Keys to Adding Personalization to the Digital Customer Experience

Competitiveness is at an all-time high thanks to the availability of the internet and direct access to consumers with minimal marketing costs. That being said, it is more important than ever to have a smart strategy to land yourself in front of your ideal audience and to secure them as life-long customers and brand enthusiasts....

Dreamforce 2015

Beyond Marketing. Create Experiences Customers Remember

Photo courtesy of : Jakub Mosur Photography Every business must have a marketing strategy in order to get customers and build a brand. However, creating experiences customers remember goes beyond marketing. At Dreamforce, Salesforce’s big, annual event for customers, partners, and media, Ramon Ray, founder of Smart Hustle, attended an information-packed session about experiential marketing. Panelists included...

Are You Listening to the Signals from Your Customers To Improve Their Buying Experience?

Seventy-two percent of companies say improving customer experience is a top priority, yet less than two-thirds are implementing tools to reach these goals, according to Forrester. Retailers should consider how they can leverage technology to gain insight and better meet their customers’ needs through in-store data collection; starting with shopper signals. Just as websites...

Small Business Customer Service: Best Lessons & Practices

Small Business Customer Service – Best Lessons and Practices

High-level customer service keeps customers coming back. Repeat clients will make your business thrive and grow. In addition, well-established small and medium-sized companies retain and attract new buyers, expand the sales funnel, and increase conversions. In other words, there is a positive correlation between SMB customer service and business success. Small Business Customer Support from...

eCommerce website speed

News: 50% of Your Customers Abandon Shopping Carts if Your Pages Are not Fast Enough

Is your eCommerce website struggling to increase the conversion rate? Do your customers abandon shopping carts a lot? If your answer to these questions is yes, don’t conclude that something is wrong with your products or marketing. My friend, the main deal-breaker can be your eCommerce website speed. According to the latest survey by Digital.com,...

customers

Three Ways to Build More Authentic Connections with Customers

 In today’s digital shopping landscape, clear and easy communication with your customers has never been more important. With so many more people shopping online, making a lasting impression to create repeat customers is vital. In fact, according to a recent Meta study, 75% of adults across the globe said that they want to be able...