RECENT ARTICLES

2 Types of Local Search: When Customers Come to You vs. You Going to Customers

[content field="callout1" format="true" class="calloutwide"] Local Brick and Mortar Retail Locations Everyday consumers fire up their mobile or desktop browsers and search for local businesses, restaurants, hours if operation, nearby stores with products in stock, entertainment. The findings of this Google, Ipsos MediaCT and Purchased® study of local consumer search behavior indicate that consumers who conduct local searches show...

Customer Service: Why 76% of Your Customers Will Leave You

[content field="callout1" format="true" class="calloutwide"] How many times have you called a customer service line (for any reason) and had a flawless experience?  Okay, now how many times have you called a customer service line and had a terrible experience? Odds are you've had more bad experiences with customer service interactions than you have good.  So why is that? Ovum...

Sally Hogshead on How to Differentiate Yourself in Your Business

[content field="callout1" format="true" class="calloutwide"] This week on Ignition, Sally Hogshead, NY Time Best Selling Author and expert in branding and personality, joins Ellis and Ramon to share her advice on how to become an industry leader by differentiating yourself in your business. This is box titleQuestion of the Week: I’m a woman and I run and teach...

text marketing

Why Text Marketing Is A Must and 7 Steps to A Successful Campaign

[content field="callout1" format="true" class="calloutwide"] With so much 'noise' distracting customers, marketers are always looking for a better way to grab their attention and get just a sliver of their time to put their brand or product in front of them. Social media has been a very effective way to do that, but with changes to...

Janette Gleason on How to Spend a Marketing Budget

[content field="callout1" format="true" class="calloutwide"] For small businesses and entrepreneurs it takes time to develop your business to a point where you have enough of a cushion to have a marketing budget. Until your business reaches that point,  marketing is often put on the back burner to be dealt with later. So what do you do when...

4 Ways to Clean Up Your Local SEO for Free

[content field="callout1" format="true" class="calloutwide"] Local SEO isn’t a new thing, but updates to local search rankings factors from the Google Pigeon update make it simpler and worth your time. National SEO is becoming more competitive each year, more and more businesses are turning to local tactics to gain organized search traffic for their businesses. Locally there’s...

Fake It Til You Make It: Where’s the Line?

[content field="callout1" format="true" class="calloutwide"] As entrepreneurs, we are often faced with the concept of 'Fake It Til You Make It', or portraying yourself as something a little larger or more impressive than you are to gain credibility within your market. While it is a common practice, and somewhat accepted and expected, there is a fine...

How to Use Quora to Generate Traffic, Credibility and More Business

[content field="callout1" format="true" class="calloutwide"] If you sift past the endless (and mindless) questions on all things random at Quora, it’s a treasure chest of multiple rewards for marketers and business owners. Quora has a mind-boggling 1.5 million visitors worldwide per month and your participation on Quora is a great way for you to demonstrate your expertise,...

Do’s and Don’ts of Web Design and Helpful DIY Graphic Tools

[content field="callout1" format="true" class="calloutwide"] Most businesses understand the concept of web design but don’t fully understand the importance of it. Yes, it is aesthetically pleasing to the eye and will help with navigation through your site, but did you also know that it can increase your entire web presence? From SEO and branding, to building...

5 Smart Marketing Strategies to Help Your Business Thrive

[content field="callout1" format="true" class="calloutwide"] You don’t have to be a marketing guru to build the right foundation for your business. It simply takes proper planning, execution and follow through. I’ve been blessed to work with enterprises - both large and small in the not-for-profit and corporate arenas. No matter if I’m helping a soloprenuer or...

mobilegeddon

How to Build a Google Approved Mobile Website

[content field="callout1" format="true" class="calloutwide"] It's April 21, 2015, 'G-DAY' - otherwise known as 'MOBILEGEDDON' - the day that Google begins changing the way your site will rank in mobile searches. You've probably heard all kinds of chatter and read all kinds of articles trying to decipher exactly what  this change means to your small business and what...

How to Use Keywords to Target Customers on Twitter

[content field="callout1" format="true" class="calloutwide"] There is dispute about which people did what to get Twitter off the ground in March 2006. As a result, we may never know if the company’s founders realized the breakthrough the micro-blogging service had stumbled upon for marketing. By limiting users’ posts to 140 characters, Twitter provided something no other advertising...