RECENT ARTICLES
Your First Podcast. Podcast Town CEO Best Tips To Get You Started.
Podcasting is an important part of getting the word out about your business and building authority. Here's a discussion with the CEO of Podcast Town about podcasting and much more. Smart Hustle Small Business Podcast · Your First Podcast - With Podcast Town CEO Elzie Flenard Elzie Flenard is the CEO of Podcast Town and he...
How to Fix a Broken Brand: Especially if All of Your Pivoting Still Hasn’t Worked Yet
By Rikki Roehrich, seasoned content creator for various small business brands. It’s no surprise that small businesses went through a lot last year. They have given the impact of public health and safety concerns on the economy. While small businesses were told that the key to survival was to PIVOT, they still haven’t been able...
The Best SuperCharged SEO for Your Business
Welcome to the next article in our Lifecycle Marketing series! Now that you’ve learned how to Identify and Target the ideal customers for your business, it’s time to Attract these folks to your website. Surely you’re familiar with the term, SEO—search engine optimization. This refers to the process of making sure that your online content...
Mindset for Marketing. You Need It, Says Elijah Bowie
Do you have a marketing mindset? Elijah Bowie, owner of the 6figureday.club knows what it takes. By simultaneous strokes of luck, fate, and talent, Elijah became the social media and brand presence manager for the largest water company in the midwest at the tender age of 16. He says he didn’t even have a...
These 4 Branding Mistakes Can Sink Your Business (And How to Avoid Them)
By Shayne Tilley, Head of Marketing at 99designs by Vistaprint. A brand is a multi-faceted thing - and every business has one, whether you like it or not. It includes everything from the look and feel of your business to how your customers feel about you. Done well, your branding can help you stand out from...
3 Marketing Tips for Small Business Owners to Succeed
By Megan Wintersteen, Vice President of Marketing at Zenreach It’s no secret that the COVID-19 pandemic took a heavy toll on small businesses (SMBs) throughout 2020. Moving through 2021, however, we’ve seen increasing signs of optimism. Consumer foot traffic to restaurants and retailers has increased more than 52% since January. Vaccination rates are also climbing....
Book Review: Get Different – How to Improve Your Marketing
Small business author Mike Michalowicz believes steadfastly in the entrepreneurial dream. Even as we all head further into the global and local economic problems created by the coronavirus pandemic, Mike still believes you can succeed. Now is the time to trail ahead. And with over half a million readers of his books and four...
How to Change Business Owners’ Love-Hate Relationship with Marketing
By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...
Creating a Customer Avatar in 3 Steps
Welcome back to the Lifecycle Marketing series. Last week we introduced the concept of Collecting Leads as the first part in the Lifecycle Marketing model. As you may remember, this process has three phases of its own—Targeting, Attracting, and Capturing leads. Today we’re going to dig into the phase of Targeting, which begins with...
Lifecycle Marketing Made Easy: The Key to a Successful Business
Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...
Your Perfect Marketing Plan
Thinking about the best way to market your business? How to find the right customers? How to keep them coming back for more? Lifecycle Marketing offers an organized system of creating, maintaining and growing a targeted, enthusiastic customer base. Our new weekly series starts here:
How to Create an Influencer Marketing Campaign for Your Business
Contributor, Wynn Corliss, Chief Operating Officer of Metigy Influencer marketing is quickly becoming one of the most talked about marketing strategies. With its ability to generate an 11x higher return on investment (ROI) compared to traditional strategies, brands are increasingly turning to influencers to drive brand awareness and source unique content. For small businesses looking to...