LinkedIn Launches Interest Targeting

At LinkedIn Marketing Solutions, our goal is to help businesses grow by enabling them to engage the audiences that matter most to them. But with the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, it can be hard for you and your marketing team to translate this activity into audiences you can reach.

That’s why we’re excited to announce interest targeting in Campaign Manager. Interest targeting lets you reach members with relevant ads that match their professional interests -- based on the content they share and engage with on LinkedIn. With these added options, you can more easily achieve your campaign objectives and grow your business.

With interest targeting you can fine tune your campaign targeting by using more than 200 professional interest categories, like artificial intelligence, global economy, customer experience, and more. Since members are spending more time than ever on the newsfeed engaging with content and joining the conversations they care about, you can leverage these activities to create more tailored campaigns and reach the professional audiences that matter most to your business. Read full details here.