You Don't Need Facebook To Have a Successful Business. CrossFit's Leaving Should You?

CrossFit is leaving Facebook, reports the Wall Street Journal. They're fed up with Facebook's censors - human or computer - stifling their groups and overall communication.

I recently wrote here, that social media marketing is not enough.

Billions of people are on Facebook, it's a great platform, use it.

It's a powerful platform for advertising, use it.

However, you MUST also focus on building your own email list, getting a great website and blogging on a regular basis. Do not just rely on social media for your digital marketing.

Here's what you should be doing that DOES NOT include social media.

  1. Website - make sure you have one. Be sure it's mobile ready and well design. Barry Moltz interviews Beth Thouin of Web.com about website design. here.
  2. Ensure you have an email subscription form on the website. Offer something of value to your website visitors in exchange for their email address.
  3. Sign up with MailChimp, Constant Contact, Emma, Aweber, Infusionsoft, Click Funnels or one of any number of email marketing services.
  4. Segment your email list and use marketing automation to send different messages to different segments of your list.
  5. Start blogging on a regular basis. Use a service like WordPress, LinkedIn or Medium to share a blog post (or article) that's of relevance to your community.
  6. Rinse and repeat.

Celebrity CEO is all about how you can build your fan base and build your personal brand.