Angie Ferrell and her husband Chris, owners of Sweet Rides Ice Cream in West Reading, Pennsylvania decided to open an ice cream business after a visit to the beach and watching a young girl selling ice cream from a bike. After a bit of research, they found that ice cream bikes were popular across England and thought they would give it a try stateside. Angie and Chris have been using Facebook ads to build support for their business since the day their first bike was delivered.
Interviewed by Ramon Ray, Angie shares her tips for getting the most out of your social media ads including:
- Why it's important to share posts that create ideas rather than sell product
- How boosted Facebook posts help them pack the store with customers
- The importance of trial and error
- and the importance of knowing your customer base
Listen to the full interview here: