Lingerie Entrepreneur Shares How Coaching and Hustlenomics Helped Her Business

Lingerie Entrepreneur Shares How Coaching and Hustlenomics Helped Her Business

How do you rise up from eating out of garbage cans and wearing Salvation Army clothing as a child to getting a full-ride to Spellman College and Rutgers School of Law where you graduate magna cum laude and then run two successful businesses, which ultimately leads to appearing in a Hollywood movie? If you ask Precious L. Williams, Esq., the President and CEO of Perfect Pitches by Precious, LLC and Curvy Girlz Lingerie, LLC, she’ll answer with one word: Hustle.

Her beginnings were clearly not ideal, raised in a broken and abusive family in the streets of St. Louis, MO, but as a child, Precious remembers God telling her she was a star and all she had to do to achieve what she wanted was to keep pushing. And that is precisely what she has done. She has pushed through adversity and a torn childhood to become the first in her family to attend college. Not only did she attend, but she was also a Phi Betta Kappa, magna cum laude graduate of Spellman College, where she attended on a full scholarship. She then went on to Rutgers Law School, again on a full ride scholarship, where she graduated with her law degree.

A truly gifted orator, Precious has turned the skill into a successful business, Perfect Pitches by Precious, LLC, where she teaches entrepreneurs and small business owners how to pitch themselves and their business in any environment. Who better to learn from? She is, after all, deemed the #KillerPitchMaster, having won 13 elevator pitch competitions and raking in over $150K in prize money. Her last competition in 2013 found her in front of celebrity entrepreneur Daymond John. After the win, she decided it was time to move on to teaching and coaching others on how to pitch themselves.

The Law of “Hustlenomics”

None of what Precious has accomplished would have been possible if it were not for her tenacious spirit and relentless hustle, or as she calls it, The Law of Hustlenomics.

“For me, it all comes down to what I call The Law of Hustlenomics, which is this: When it comes down to it, how badly do you want it and, no matter what happens, are you willing to keep going to get it? That means if a door gets slammed in your face, you keep kicking in the door, looking for any crack or sliver that gets you in.”

Nothing has ever been handed to Precious. Every bit of her success comes from her hustle, hard work and strategically thinking about every move she needs to make to get to where she ultimately wants to land. As an example, when Precious goes to a networking event, she already knows exactly who will be in the room before she even enters and who she should be talking to. Why? Because she wants to be remembered and believes that the only way to be remembered and make a lasting impression is to take the time to do the research in advance and go in fully prepared with a plan.

“Entrepreneurship was never meant to be easy. All you can do is hustle and meet the right people. I used to sit in front of doors and beg and talk and do whatever I needed to make it happen. That is what it is all about.”

For Precious, it has worked and has landed her opportunities that otherwise would never have happened, including a role in an upcoming documentary on coaching called LEAP.

“I had it in my mind in my 20’s that I was going to be in a movie. I am now 37, and it is happening. That is because I never gave up. When it is your time – it will happen. I’ve learned that it may not be when you want it to happen, but it will happen when it is your time. You just cannot give up.”

The Power of CoachingPrecious Williams Uses the Law of Hustlenomics to Make Her Dreams Come True

Precious will be the first to admit that before taking part in the movie, LEAP, she never understood the value of a coach.

“I would go to networking events and meet people and hear, ‘I am a business coach,’ or ‘I am a life coach’ from half the room and never pay much attention because I did not need that in my life. Then came the movie and the opportunity to work with some of the most amazing coaches in the world – coaches who have worked with people like Sir Richard Branson and Tony Robbins, and I realized how powerful having a good coach could be and how it could completely transform your business and your life.”

For Precious, having a coach meant having someone who was going to hold her accountable for what she wanted to achieve, did not accept her excuses, and pushed her for the best results and no less. While she was fortunate to have access to some of the greatest coaches in the world, she understands that for the everyday person looking for the same, it can be difficult to find the right person in the vast sea of coaches that exist in the world today. She offers these three points to ask and consider when looking for a coach:

1. References and Testimonials: Ask a potential coach to share testimonials and references from people that they have worked with in the same capacity you are looking for. Moreover, don’t take it at face value; reach out to each reference and get their take on the coach and if the experience was successful in their eyes.

2. What Will They Do for You: Many coaches use the buzz phrase ‘results-driven,’ but make sure they can quantify that. Regardless of whether it is individual or group coaching, there should be a roadmap that, if followed 100 percent, should lead to expected results.

3. What Value and Experience Do They Bring: Look to see what experience and value the coach brings to the table. What have they done in the past that qualifies them? If they are a business coach, what business accomplishments and experience do they have that they are pulling from? You need to know and validate that the person you are working with has the experience you need to succeed.

Precious also shares that having a great coach by your side helps when you come to those moments in entrepreneurship where you are struggling and thinking about quitting. This is a place she has been many times when building her new Curvy Girlz Lingerie business. With absolutely no design or retail experience, the venture into this new industry has brought Precious many challenges.

“A fresh perspective and new point of view from someone with experience can call attention to things you do not know about or may be missing or a new direction you should be taking. It can be the difference between giving up on a great idea or just redirecting to find success.”

Precious left us with one final thought – a thought that truly summarizes her tenacity and spirit:

“Is being an entrepreneur exhausting? Yes, it is. But it is not as exhausting as working in a job you really don’t want. It is not easy…but it is a fun ride.”