Don't be the Doughnut Hole: 5 Steps to Scaling Expertise Based Businesses

“You can’t scale you,” says Nina Kaufman, small business champion, award-winning attorney, podcast host, and trusted thought leader. Knowledge and expertise based businesses are met with unique obstacles when it comes to scalability and sustainability. If you own a business and are the Chief Doer, listen as Nina shares her stories of doughnut holes, whiskey, and scaling.

Nina Kaufman: bookworm, 5K race runner, single malt scotch whiskey fan and passionate small business advocate for over 20 years has been named an influencer by  Forbes Magazine. Women in Business Champion of the Year by The U.S. Small Business Administration. Her consulting firm, Business Exponential, works with expertise-based business owners who want to earn 50% more profits and build their dream business, not their nightmare job.  Her Cash Out BIG! podcast covers how to design a B2B service business that runs like a well-oiled machine.

Nina chats with Ramon about:

  • The 5 pillars of SCALE
  • Why you don’t want to be the doughnut hole
  • And the importance of being clear, specific, and actionable in your goal planning

Listen here: