From Buffer - There has been much discussion recently on industry-leading publications about the effectiveness of video on social media.
For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types?
Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement.
Specifically, vertical video vs. square video. Read full blog post here