Branding Your Biz – The Importance of Color & Design; An Interview with 99 Designs CMO Pam Weber

The Importance of Color and Design When Branding Your Business

99designs CMO Pam Webber Discusses the Importance of Color and Design When Branding Your Business As a small business, your marketing will only be as successful as your branding elements. These visual representations of your business (found on your logo, website, social media, business cards, and so on) communicate vital information about your business and also...

10 Exciting Ways to Attract New Customers

10 Exciting Ways to Attract New Customers

Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...

TailoredMail - Sending Video Through Email

Breakthrough Video-In-Email from TailoredMail Changes Video Marketing

Marketers everywhere are emphasizing the importance of video marketing, claiming that online video is the future of content marketing. People are spending more time watching digital videos than ever before, with average watch times jumping from 21 minutes per day in 2011 to one hour and 16 minutes per day in 2015. Moreover, researchers predict...

SXSW 2016 Interview: How Knokal is Connecting You to the Right Businesses

How Knokal is Connecting B2B Small Businesses

The power of Smart Hustle Magazine is that we are creating a community of small business owners. On our website, you will find business tips, news, and inspirational interviews. We also recently launched a Smart Hustle Community Facebook Group where small business owners can network, give advice and get advice. While everyone is pursuing their...

Content Marketing

7 Types of Content Marketing You Need to Master

As a marketer, the trajectory of your career is typically shaped by the direction of the marketplace. As technology develops and demands change, so must your strategies and approaches. And while this is true in any aspect of marketing, it’s particularly relevant when it comes to content marketing. The Value of Content Marketing Study after study...

how to maintain brand authenticity

Brand Authenticity: Why It’s Important To Be True To Your Digital Voice

Brand Authenticity is critical to the success of small business owners. Being authentic with your brand means that you ensure your public brand (in particular social media content and more) conveys the same brand that customers receive from you when they meet you in person and/or engage with your brand elsewhere. At SXSW 2016 we...

5 Essential Elements of an Eye-Catching Business Logo

5 Essential Elements of an Eye-Catching and Memorable Business Logo

A logo is one of the most important constituents of a business’s identity. Your business logo communicates to your customers and clients through business cards, stationary, website, invoices, receipts, packaging, and other marketing materials. It is your business' identity. The logo should look professional and convey the significance of the business properly. Above all, the...

Tips from Robert Nendza of Leadpages on Buidlding a Marketing Machine

How to Build A Powerful Marketing Machine: Tips from LeadPages VP of Marketing

Marketing is a process that involves more than just driving visitors to your website. It involves building a solid marketing machine comprised of different marketing tools, all of which work together to move people through your funnel from 'lead' to 'customer'. This involves: Turning visitors into leads by capturing their personal information (such as...