The right public relations strategy can be one of the best tools that you have in order to get media attention for your company. The right media coverage can boost your reputation in your industry, lead to increased revenue for your company and help your organization get in front of countless current and potential...
For most people in the creative industries, business doesn’t come naturally. Their passion lies in their artwork, whether it is a beautiful painting, a stunning sculpture or a piece of decorative jewelry. That said, for artists to make it in today’s competitive environment, they must be able to create and run a successful business....
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. If you own a business, there will always be competition. That is just a fact. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more difficult than ever....
Startup = Growth. That’s how Paul Graham, founder of YCombinator, defined a startup. As per this definition, growth is the most important metric for a startup. It doesn’t matter whether this growth is in users, traffic or revenue; as long as the chart keeps pointing upwards, the startup is succeeding. But how do startups actually...
The people who need publicity the most are small business owners. Unfortunately, those are usually the ones who don’t have a budget to hire someone to earn great PR, so they try to tackle it themselves. It can work, I’ve seen it done before, but many times these pitches fall short. I have been on...
List building is the marketing method of choice for some businesses, but is it appropriate for every business? Should the owner of a landscaping business try to build a list? What about someone who runs a bakery or a laundromat? If you’ve taken a pass on list and tribe building or aren’t putting much...
Have you been trying to grow an audience with no success? Has your business plateaued and you have no idea how to reach new customers? Or do you just want to try out a new marketing strategy? There are many publishing platforms that allow you to take advantage of their built-in audience to distribute high-quality...
There are dozens of mobile marketing trends set to make waves in 2016, but as much as you want to stay on top of what’s hot, it’s the mobile marketing mistakes that can impact your business in the worst way possible. If you’re running a B2B company, here are seven mistakes you want to...
Personal branding is all about how YOU can be the Celebrity CEO to your customers and future customers in your market. A strong personal brand is all about nurturing a community of fans and educating them to a sale - to buy from you. It's about FIRST, asking for a sale before you ask for a...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Many small businesses today, whether online, brick and mortar, selling products or selling services, rely on email marketing to increase sales. Using different methods, such as lead magnets, promotion and giveaway signups and customer loyalty programs, businesses...
