3 Ways Your Small Business Can Benefit from a Business Blog

3 Ways Your Small Business Can Benefit from a Business Blog

If you are one of those small business owners who find yourself wondering how some entrepreneurs get loads of engagement and business online, you aren’t alone. It seems that you have mastered the secrets of powerful Facebook advertising for small business. You don’t know what else you could do on Twitter to help your small...

10 Simple and Effective Tips to Grow Your Business Using Video Marketing

10 Simple and Effective Tips to Grow Your Business Using Video Marketing

Video marketing is a topic right now that many businesses and individuals seemed to be focused on. Unfortunately far too many are suggesting that doing a video for video's sake, or trying to leverage “viral videos” as a magic bullet, can grow their business. When I have conversations with people about video marketing, I’m brutally honest:...

Content Marketing 2016 Why Small Businesses Shouldn't Focus on Going Viral

Why Small Businesses Shouldn’t Focus on Going Viral

More than one million views, 19 thousand shares, and two thousand comments – and still rising. These are the stats for ‘viral video of the year’, featuring a 9-month-old Tabby-Bengal Mix cat. Alongside it are Game of Thrones content, more cat videos, and people chilling despite spotting a huge alligator. Pretty impressive numbers, considering it’s not easy...

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

How to Convert Online Traffic to Foot Traffic Using Local SEO Optimization

Despite the rise of e-commerce and on-demand delivery services, research has shown that 90 percent of consumer purchases are made in-store. That’s great news for local small businesses, but only for those with a strong online presence. Consumers use the Internet and search engines to find out what is available close to them, and for...

Developing a One-of-a-Kind Brand James Hill and the Story of High Cotton

Developing a One-of-a-Kind Brand: James Hill and the Story of High Cotton

Several of our past Smart Hustle interview guests have spoken on the topic of developing a niche – not trying to be everything to everybody and instead focusing in on that one special thing that only you can offer. Of course, developing your one-of-a-kind brand is challenging, so I’m excited to share my recent...

Improve Your Advertising ROI with a Live Answering Service

Improve Your Advertising ROI with a Live Answering Service

Marketing isn’t just creating a small brochure or placing an ad on Craigslist. It’s creating (and sticking to) a dedicated strategy to increase your sales. To continue growing you need new customers, but to gain new customers you need to invest in marketing. Many small companies don’t invest enough in marketing, which leads to slow...

Boosting Your Biz through Content An Interview with Julie Tupler of Diastasis Rehab

Boosting Your Biz Through Content: An Interview with Julie Tupler of Diastasis Rehab

If there is one thing that my Smart Hustle interview series proves, it’s that entrepreneurs can come from all walks of life. Can an artist be an entrepreneur? Yes! Can a personal finance expert be an entrepreneur? Yes! Can a nurse be an entrepreneur? Yes! For proof on that last point, let me introduce you to my...