How much of your time is spent running around and chasing clients, trying to get them to buy your product or service? You are great at what you do – shouldn’t it be the opposite? Shouldn’t your ideal clients be seeking you out? This is the distinction of what Sharon Melnick calls “Chasing After” versus...
Hosting a live event is one of the best ways to connect with your community at a heart level and also position yourself as a leader in your field. Once you've built enough traction that your audience is craving in-person experiences with you, inviting them to attend a conference has a powerful draw. But what...
We often talk about the importance of networking from the position of the member, including where to find networking groups, best networking practices, and inspirational examples. However, with the most recent statistics showing over 2 million LinkedIn Groups and 620 million Facebook Groups, it seems that we are just as likely to start our own communities as...
Video was one of the most talked about marketing strategies in 2016. According to experts, it will continue to command attention in 2017 with trends such as Facebook Live video, and other video apps. Although some small businesses have been slow to embrace the use of video, it is the one marketing strategy you...
Over the years you’ve heard it a million times. “Build your list!” the marketing experts screamed. And you, a diligent and hopeful small business owner, took their advice. You gathered names and email addresses, stored them in spreadsheets and Outlook, and maybe even moved up to an email marketing program like MailChimp or Aweber....
In the entrepreneurial world, no one knows the hustle better than artists, including writers, like myself. Solopreneurs to the max, we must simultaneously nurture our creative vision while navigating the world of promotion. We must be in charge of creating a product as well as selling it, activities that can certainly feel at odds with one...
This article is published in partnership with Insightly, providing CRM and project management solutions for small business owners. Could your business use an efficiency makeover? With the full year ahead of us, 2017 is the perfect time to evaluate business operations and find technological solutions that can help you become more organized, productive, and profitable....
Whether you like it or not, your customers are writing about their experiences on Google, Yelp, and other review platforms. I know that it can be frustrating or scary to read about your business from the customer perspective and, as you may know already, not all reviewers play fair. However, as consumers increasingly rely on...
Most small businesses—especially ones with only a few employees—do not have much time or money to dedicate to marketing, so getting the most out of these efforts is absolutely essential. That means finding the right channels (both online and off), and combining tactics to get the best return on investments. But where to begin?...
One of the hottest forms of marketing in today’s digital world is the webinar. You have seen large companies offer them and you may have even attended one – but are webinars appropriate for small businesses too? According to our latest interview guest, Steve Jarriel, the answer is a resounding YES! Steve started out as...
