Webinars are a common marketing and sales tactic among large-scale businesses. Small businesses, however, have been slower to adopt. This is a mistake. Webinars offer incredible value and impact to an organization in a number of ways. But how? What, exactly, is the ROI? In this post, let’s take a closer look at how webinars...
When you think of serial entrepreneurship, you most likely think of individuals who launch business after business, logically working their way up from one company to the next. However, there are some who have taken a less traditional approach to entrepreneurship and still found themselves going toe-to-toe with those that stayed on the well-beaten...
If you are running a small business and selling online or driving traffic to your brick-and-mortar, you know how important an effective website can be. Great design is important, but all too often businesses neglect website basics, which can significantly impact business sales. A recent report from Vistaprint Digital reveals what consumers expect from...
Whether it's a website, an app, or a simple business card, a first-rate design is crucial for attracting and keeping customers. Some small business owners might feel as though they have too much on their plate to worry about the appearance of their website. They might reason that aesthetics isn’t their strong suit, or that hiring an...
America loves small businesses. Research from Gallup confirms that Americans are three times as likely to express confidence in small business as they are in big business. Still, it can be difficult for smaller companies with less staff and more budget constraints to take on large, entrenched competitors and win. But all of that...
Competitiveness is at an all-time high thanks to the availability of the internet and direct access to consumers with minimal marketing costs. That being said, it is more important than ever to have a smart strategy to land yourself in front of your ideal audience and to secure them as life-long customers and brand enthusiasts....
Working in a service-based business requires a large investment from us—both in time as well as in energy. While speaking with Rachel Rodgers, a business lawyer-turned-business coach, about this topic, she had an interesting suggestion for entrepreneurs (especially female) looking for a change: “Download your expertise that you have, turn that into a DIY process,...
Reviews can have an enormous impact on your business’ marketing success. Today’s consumers read customer reviews before making purchase decisions, especially when it comes to trying out a new local business for the first time. Whether they are looking for a contractor, family doctor, or lawyer, word-of-mouth endorsements factor heavily into a consumer’s decision...
Like it or not, networking is an essential part of the business world. Success in business is all about forming connections. It helps you find jobs, recruit talent, discover new customers, and form relationships with potential investors. When networking is done right, it provides a valuable return on investment, both financially and in monetary terms...
As entrepreneurs we are always looking for creative ways to grow our business, to gain more raving fans and create more clients or consumers. In this day and age, most businesses are building their empire online because it feels natural. We live in a virtual world, and it gives us instant feedback. An online business...
