RECENT ARTICLES
How to Leverage Tech to Learn More About Your Customers
[content field="callout1" format="true" class="calloutwide"]A big part of a successful marketing hustle is to know where your audience is. It doesn’t do you any good if a big part of your strategy is blindly flyering parking lots. Instead of wasting not only paper, but your valuable time, you need to figure out where your customers...
The 3 C’s to Being a Better Speaker
Public speaking classes in schools often teach a checklist of “to-dos” when it comes to being a successful professional speaker. Make eye contact. Speak clearly. Be organized. Use gestures, but not too frequent. Move around, but purposefully. Smile, but not too much. It is exhausting! I’ve made a living speaking and training. If you put my...
Bicycle Helmets Maker Making Them Cool and Fun to Wear
[content field="callout1" format="true" class="calloutwide"] I recently had the opportunity to speak with Danielle Baskin, CEO & Founder of Inkwell Helmets, a company customizing and individualizing an everyday ordinary item...the bicycle helmet. Danielle shared the interesting story of how Inkwell Helmets came to be out of her attempt to create an "invisible" helmet - one that she hand-painted to...
4 Simple and Effective Ways to Help Ensure Entrepreneurial Success
[content field="callout1" format="true" class="calloutwide"] You took the leap. You decided go out on your own and you are on the warpath of entrepreneurship. You aren’t going to look back and you’re embracing your new found love of business. Starting a business is both admirable and scary. There’s no better way to take control of your life...
Work Life Balance – Caught Between Work and Your Personal Life
It’s true, the entrepreneurial hustle can be all consuming. As an entrepreneur, I understand the excruciating demands that you’re under. I know all too well how a work day can easily turn into a workday and night. But in order to maintain positive traction, momentum and be a successful entrepreneur, you have to be...
The Reasons Google Adwords Needs to Be Your Channel of Choice
[content field="callout1" format="true" class="calloutwide"]Google Adwords is probably the best thing for mankind after sliced bread, the wheel, and fire. According to Perry Marshall, world’s leading Adwords expert and the author of Ultimate Guide to PPC Advertising, “Getting into Adwords is really the school-of-hard-knocks”. You don’t dabble with it. You don’t play with it. You either...
Small Businesses Embracing MADE IN THE USA
[content field="callout1" format="true" class="calloutwide"] Having recently celebrated another birthday of our great country, I was spurred to think back to a time, in the 1970’s when I was just a little girl, and the 4th of July and American Pride seemed to have such a different tone and meaning. Perhaps it’s just my changing of age...
Rebecca Shine Shares Great Brand Building Tips You Need to Know
[content field="callout1" format="true" class="calloutwide"]A few months back I had the privilege of moderating the Wix Small Business Breakfast on Boosting Your Brand by Adding Personality. The guest speaker was Rebecca Shine, formerly with Red Bull and now owner of NY Shine, a New York City based marketing agency dedicated to helping small business owners...
How to Create a Powerful and Engaging Podcast
[content field="callout1" format="true" class="calloutwide"]This week on Ignition, John Lee Dumas of "Entrepreneur on Fire", shares his expert tips and advice on developing a strategy to start your own podcast and how to make it unique and engaging. This is box titleQuestion of the Week: My couples counseling business has been growing slowly but steadily over the last three...
Modes of Marketing – A Beginner’s Guide for Ambitious Businesses
[content field="callout1" format="true" class="calloutwide"] If you’ve got ambitions for establishing your enterprise in the marketplace, it won’t come as any surprise that marketing will be vital to your success. There are now more tools than ever before for promoting businesses – but this can make the whole process as confusing as it is exciting. So...
How to Create a B2B Social Commerce Strategy
[content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...
10 WordPress Plugins Your Small Business Should Check Out
[content field="callout1" format="true" class="calloutwide"] Members of the Young Entrepreneur Council (YEC) take a few moments to answer the question: This is box titleWhat is your favorite WP plugin, and why is this an absolutely necessary feature for your business? 1. iThemes Security iThemes Security is a plugin that my company uses on our own site, and I recommend that...