RECENT ARTICLES

entrepreneurs do good

Entrepreneurs Do Well By Doing Good

Ask successful entrepreneurs what made them decide to start a new business and you’ll hear everything from “I saw an opportunity in the marketplace” to “I was tired of making money for someone else.” Ask an entrepreneur whose business has a socially conscious mission, and you’ll get a different type of answer. Entrepreneurs starting businesses...

Is Your Small Business Ready for EMV Compliance?

Is Your Small Business Ready for EMV Compliance? The credit card processing industry is currently undergoing a gradual shift. While credit cards have traditionally been processed using a magnetic stripe, a new technology will soon have retailers using a smart chip. This type of transaction is more secure and can store more information than magnetic...

7 Tips for Socially Responsible Marketing

7 Tips for Socially Responsible Marketing Smart hustlers know that no business owner is an island. By getting involved in your community, you’ll build a reputation as a caring business owner and keep your company top-of-mind when customers seek to buy what you sell. Here are 7 tips for integrating social responsibility into your marketing...

Meeting Management, Teens and Social Media, John Sculley’s New Book

Smart Trends: Meeting Management, Teens and Social Media, John Sculley's New Book Smart Hustlers get ahead by taking advantage of every opportunity, whether it’s a hot market trend, a new innovation, a program or person offering assistance, or a helpful website, book or app that makes us smarter. In every issue of Smart Hustle, we’re going...

Is Content Really King When It Comes to Social Media?

Is Content Really King When It Comes to Social Media? Our expert this issue is Bryan Kramer, a Social Business Strategist and CEO of PureMatter, where he’s led his agency to consistent growth over the last 10 years, ranking as one of Silicon Valley’s fastest-growing private companies by the Silicon Valley Business Journal. Community Q: Everyone says when it...

App-etite for Success: How Two College Pals Built a Successful App Company with No Experience

App-etite for Success College pals Joshua Tucker and Keith Shields didn't know how to build apps, but that didn't stop them from creating a successful app company.   How do you get named the “Coolest College Startup of 2014” by Inc. Magazine? For Joshua Tucker and Keith Shields, cofounders of app creation company Applits, it’s all about...

4 Entrepreneurs Who Braved Stepping Into Uncharted Territory

4 Entrepreneurs Who Braved Stepping Into Uncharted Territory For those with a true entrepreneurial spirit and mindset, barriers are something to leap over, not stop you dead in your tracks. That applies even to those for whom the barrier is creating a business in and industry and market for which they have no experience or knowledge....

4 Biggest Marketing Blunders of All Time

4 Biggest Marketing Blunders of All Time In an era when marketing campaigns can be launched within minutes of conceptualization, it’s easy to make mistakes. But marketing blunders have been made throughout history. Before you post your next status update, take a look at these major marketing blunders as a reminder that your campaigns should...

I’ve long dreamed of starting my own business. How do I make the leap?

I've long dreamed of starting my own business. How do I make the leap? This issue our expert mentor is Michael Alden, business guru and author of the best-selling book Ask More, Get More. Michael overcame a traumatic childhood (born into poverty, his father, step-father and brother all were drug addicts, and his mother was...

How Cyber Secure Is Your Small Business?

How Cyber Secure Is Your Small Business? If you’re like most entrepreneurs, the answer is “not very.” 78 percent of small business owners say it is very important to protect their data and computer systems But… 25 percent say they have a little to no understanding of cyber security.   What security risks are small business owners most worried about? 63%: Undetected...

How to Maintain a Strong Business Credit Score

How To Maintain a Strong Business Credit Score When you’re hustling to build your business, you know it’s crucial to have a good personal credit score. But did you know that your business also has a credit score, and that its strength or weakness can affect your ability to get financing, get credit from suppliers...