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3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015

3 Ways Interactive Marketing Can Help Your Brand Stand Out in 2015 Consumers are bombarded with marketing messages each day, whether they’re watching TV, surfing the internet, or strolling through the expo booths at an industry conference. All of this noise has created immunity in customers, who now view ads as something to be ignored....

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity

Thriving During the Holidays: How 5 Entrepreneurs Embrace the Unique Seasonal Opportunity For many small businesses, particularly retailers, the holiday season can be a double-edged sword. Often unprepared to compete with the massive big box retailer sales, failing to ramp up staff and inventory sufficiently, or simply not considered the unique holiday sales message, many small businesses find only...

5 Fun Holiday Shopping Apps

5 Fun Holiday Shopping Apps Technology has infiltrated every area of consumers’ lives, including how they prepare for the holidays. As the season of giving begins, shoppers are looking for apps that can make the process of tracking and purchasing gifts as painless as possible. Here are a few apps that small businesses should know...

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor

5 Tips for Avoiding the Spam Folder: May The Odds Be Ever In Your Favor Any marketer can feel a bit like Katniss Everdeen of the Hunger Games during the holiday season – maneuvering from one promotional battle to the next trying to keep emails alive and out of spam folders. It’s an email marketing game and...

What Legal Considerations Do I Need To Think About As A Start-Up?

What Legal Considerations Do I Need To Think About As A Start-Up? Disclaimer: This article is for informational purposes only and not for the purpose of providing legal advice. Applicability of any legal principles discussed have not been verified for compliance with the law of any particular state and may differ substantially in individual situations....

Holiday Marketing Trends and Predictions for 2014

Holiday Marketing Trends and Predictions for 2014 Each holiday season the race is on to try to figure out the most direct, and most affordable, way to reach consumers. With marketing techniques and strategies changing so quickly in our ever connected digital world, it’s hard to keep up with what’s new and effective. To help,...

From Service to Startup: Veterans Making Their Way as Small Business Entrepreneurs

From Service to Startup: Veterans Making Their Way as Small Business Entrepreneurs Veterans of our military are one of this nation’s greatest resources. Given much greater responsibility than their civilian counter parts much earlier in their military careers and taught leadership in high-stress and high-stakes situations from the get go, veterans typically exhibit greater maturity...

Captain Charlie Plumb: Winning Through Adversity

Captain Charlie Plumb: Winning Through Adversity Lessons from A Navy Fighter Pilot and P.O.W Captain Charlie Plumb graduated from the Naval Academy at Annapolis and went on to fly the F-4 Phantom jet on 74 successful combat missions over Vietnam. On his 75th mission, with only five days before he was to return home, Plumb was shot...