RECENT ARTICLES
Smart Salesperson. Dumb Data.
[content field="callout1" format="true" class="calloutwide"] Over the last 28 years, I’ve worked with some very smart salespeople. They go into the field and do their best to educate and persuade prospects to buy their products or services and although they are truly excellent at what they do, they may have very minimal knowledge about the marketplace or...
Joel Comm on How to Channel Your Digital Marketing Efforts for Success
[content field="callout1" format="true" class="calloutwide"] W e live in an age where there is more opportunity than ever before, with instant access to an audience that is all around the world. However, leveraging this audience can be tricky, and many small business owners are unsure how to channel their digital marketing efforts into successful...
Smart Hustle Joins Fox Business to Discuss the Minimum Wage Increase and Small Business
[content field="callout1" format="true" class="calloutwide"] Raising the minimum wage has been a hot debate and it recently got a lot hotter in New York as Governor Andrew Cuomo plans to raise the minimum wage to $15 p/hour in his state. While the justification of raising the minimum wage in order to help support working families is...
4 Apps to Manage Your Office on the Go
[content field="callout1" format="true" class="calloutwide"] Managing an office is a full-time job. It involves keeping an eye on employees and physical property, all in an effort to meet deadlines and productivity goals. But we live in an increasingly mobile society and it’s not always feasible to be an office manager while remaining physically on site. Fortunately, there...
Jay Baer’s Hug Your Haters Webinar: Customer Service In A Digital World
[content field="callout1" format="true" class="calloutwide"]Join marketing celebrity and entrepreneur Jay Baer on 13 October (1pm EST) for an informative and engaging webinar focused on "Customer Services in a Digital and Social World." The webinar will share some of the valuable tips and knowledge from Jay's upcoming book - Hug Your Haters. Hosted by Ramon Ray and...
Small Business Optimism Grows Around the World: Results from DNA of an Entrepreneur Study
[content field="callout1" format="true" class="calloutwide"] Results are in for the 7th annual DNA of an Entrepreneur study, a global research project conducted by Hiscox that gives us a glimpse at small businesses around the world. This year’s study found a sharp increase in optimism as well as upward trends for sales and innovation. Here’s a look...
Jeffrey Hayzlett on Becoming a Bigger, Better Version of Yourself
[content field="callout1" format="true" class="calloutwide"] One main contradiction in the business world is that while we’re constantly given advice on what we should do, how we should act and who we should be, we’re also told that we must be ourselves and blaze our own trail. If you’ve ever been confused at how to deal with...
How 10 Minutes a Day Can Transform Your Health, Productivity and Sales
[content field="callout1" format="true" class="calloutwide"] Maybe you’ve heard of the 80/20 rule (or Pareto’s Principle that says 80% of our results come from just 20% of our effort), the rule of three (we tend to remember lists of three items), and Parkinson’s Principle (work expands to fit the time allotted). What about the 10-minute rule? Never hear of...
3 Video Marketing Metrics Small Business Should Be Thinking About
[content field="callout1" format="true" class="calloutwide"] It’s becoming harder for small businesses to ignore video in their marketing strategy. A recent Animoto study found nearly two thirds of consumers believe companies that use video know how to reach their customers, and one in four consumers actually lose interest in a brand if it isn’t using video. DIY tools,...
What Does eBay Have That Amazon Never Will?
[content field="callout1" format="true" class="calloutwide"] “We Are eBay,” it was plastered on all the branding from your notepads and goodie bags to the hallway room signage. Was it there to remind me that they are eBay or was it there to remind themselves? I think it was both. After two days of being immersed in the hoopla...
Internet Marketing 101 with Amy Vernon [Interview]
[content field="callout1" format="true" class="calloutwide"] The internet is a marketing tool with an overwhelming number of options. Where should a small business owner start? That was one of the main questions we asked in a recent Smart Hustle interview with Amy Vernon, content and social media guru and founder of Predictable.ly. In the interview, Amy shared...
How to Build Google Trust and Rank Better for the Long Term
[content field="callout1" format="true" class="calloutwide"] Getting a higher ranking website used to be about links. Then it was about good content and links. Nowadays it’s about great content, quality links and creating trust signals in Google... and here's how you do that! We so often hear about gaining 'trust’ on Google. It’s touted around SEO forums...