It pays to use Google Adwords to drive traffic to your small business—literally. It’s estimated that on average most business make two dollars for every dollar that they spend on Google Adwords advertising. As a small business entrepreneur, Google Adwords can give your brand the visibility it needs to grow, but only if you use...
When it comes to business success, the old order is rapidly fading. Historically, big businesses succeeded by selling goods and services on a massive scale. Small businesses struggled because they couldn’t match the resources or brands of the big guys. Today, small businesses have access to the tools that were once the sole domain of mega...
Sometimes in life, it pays to leap before you look—but planning a business is not one of those times. No matter how clever you may be or how groundbreaking your business idea is, you can’t hit the ground running without a proper business plan. To get you started, we picked a few key areas that...
Travelers are usually courageous, adventurous, have impeccable social skills, and a malleable, creative mind. It just so happens that these are also a few cornerstones that build a strong entrepreneur. Did you know that many of the characteristics that make you a smarter globetrotter will help your professional life? Yes, travel is a fun pastime,...
Many would-be entrepreneurs find it difficult to take that first step into starting their own business because they believe they need a million-dollar idea or considerable startup resources in order to succeed. However, starting your own business requires only an entrepreneurial spirit and the drive to put in the hard work. If you can’t...
Have you ever just sat and wondered how many hours app developers have spent building top mobile applications that generate a lot of money, even if they’re free? You’ve probably thought that only experienced app developers have found success, but in reality, there are many apps that made it without any development experience. You...
As a business owner, leader or manager of an entrepreneurial company, think about this for a minute: You may have a wonderful, awe-inspiring, audacious goal, a well-defined target market for an incredible product that everyone needs, wants, and is willing to pay a premium to own. You may possess a proprietary technology and even hold...
While marketing allows brands to attract new buyers, good customer service can help them retain customers and nurture loyalty. Plenty of brands pay more attention to the glamorous side of business; marketing. Here, they spread the word about their brand, create a catchy visual sprinkled with an impressive tagline, and juggle several online channels to generate...
There’s a lot of hype around startup valuations. Landing a large number can be a big win for startups, not to mention the excitement that springs up anytime the news of “unicorns” with billion-dollar valuations arise. Earlier this year, London-based TransferWise announced a funding round of $26 million with a $1.1 billion valuation. What’s most notable...
At some point in your collegiate studies, a well-meaning professor likely told you that learning a foreign language would exponentially increase your value on the job market. But have you given this advice the credence it deserves or did you hone those Spanish skills just enough to satisfy the GPA requirements? As an entrepreneur,...
