[content field="callout1" format="true" class="calloutwide"]All entrepreneurs desire to build profitable businesses. After all, the only way to achieve longevity is by making money – right? Wrong, and here alone is where the problem begins. Building a profitable business is determined more by how much money you keep than by what you make. Below are 5...
Regardless of the quality of customer service you provide, you will find yourself in unpredictable situations with complaining customers. They might shout at you, call you names, berate you, and try to embarrass or humiliate you as they express their outrage and frustration. During these times, you must maintain self-control, stay calm and respond...
[content field="callout1" format="true" class="calloutwide"]2015 brought to the fore a slew of interesting changes in the world of social media. It's no more about ‘likes’ and ‘tweets’ only, especially after the launch of live streaming apps such as Periscope, Meerkat and Snapchat. Not even a year old, Periscope counts 10 million active users already. Meanwhile, we also...
[content field="callout1" format="true" class="calloutwide"]Start-ups are booming: more and more people are setting up an at-home business selling physical goods via e-commerce. If you are considering starting an at-home e-commerce business in the year ahead, whether it's sourcing trending items on Alibaba, making one-off jewelry pieces or selling t-shirts with your own designs, below we have...
[content field="callout1" format="true" class="calloutwide"]All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of...
[content field="callout1" format="true" class="calloutwide"]It's more likely than not that your organization is present on social media. If it isn't, this is the last call to set up social media profiles and start enjoying all the benefits brought by social marketing. Needless to say, this kind of marketing can also produce terrible disasters – as...
[content field="callout1" format="true" class="calloutwide"]If your start-up business is growing, you most likely will want to seek out venture capital at some point. Whereas angel investors will typically lend $10,000 to $100,000, venture capitalist are able to issue multi-million dollar checks. That means that venture capitalists are able to support growth for start-ups from seeding...
“As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without...
[content field="callout1" format="true" class="calloutwide"]Success in online marketing is all about creating a seamless user experience for your potential buyers. In addition to design and ease of navigation, the speed in which your pages load is also an essential building block for a successful online store. Sure, you may not be running an e-commerce store or...
Business trips are necessary, but they don’t come without complication. It would be excellent if you could take the entire office with you, but it’s just not feasible. While you likely have your laptop with you, it’s not going to be able to follow you everywhere. When you’re outside of your hotel room, how...
