If you’re a small business owner that’s actively looking for more publicity, there’s a tool that could easily double your efforts, and it’s called HARO. HARO stands for “Help a Reporter Out” and it serves as the best way to get the media’s attention and increase traffic to your website. How? Well, it’s actually pretty simple!...
Some entrepreneurs find their niche by helping others release the creativity they have inside. Anne-Marie Faiola understands the importance of creativity more than most. A former corrections officer, Faiola turned to her hobby of soap making to deal with the stress of her day job. And now she helps other people leverage their own creativity in...
If you are someone who often travels for work or has the luxury of being able to run your own business from anywhere and you take advantage of that, then you know that remaining productive while on the go can be a challenge. There are many people, myself included, who have been able to...
With the holidays fast approaching, there are probably a number of things you’re dreading as you begin preparations for them. Jane Casey and Charlene Yeager, co-founders of Fancy Panz, believe they’ve found a solution to one of them in a common household annoyance. The Birth of Fancy Panz: Solving a Household Annoyance Although neither Casey nor...
The industry of lending money to businesses is booming. We see it every week on Shark Tank - investors investing in businesses or sometimes just offering them a loan (which must be paid back) so the businesses can scale and get to the next level. Loans are often needed to purchase more inventory, to...
We recently shared an article on the essentials of tradeshow marketing. It covered the basics that you need to think about when investing in a tradeshow – finding the right shows, strategy and goal setting, and what to think about for marketing materials. Today, we are going to dive deeper into some of the...
Starting a business with a friend? It could be a recipe for disaster. And yet, these two best friends decided to drop out of Corporate America to buy and operate a t-shirt franchise. Have they lost their marbles, or are they geniuses? Robyn Brewington and Lisa Hughes, who have been friends since 2014, met at...
You’ve decided to buy a franchise. Whether franchise ownership represents freedom from the corporate world, the fulfilment of a lifelong goal of business ownership or an addition to your business portfolio, investors are attracted to franchising because of the possibility of financial success. Owning a franchise can give you a tested business model with...
Every growing business, that's serious about taking care of its customers, anticipating their needs, managing growth (including inventory, sales and more) must have a CRM system. This CRM system should including intelligence, marketing automation, lead scoring and more. Today at Dreamforce, Salesforce launched Salesforce Essentials, give an "out of the box" experience to every business...
Entrepreneurs are perpetually stretched thin, so it’s easy to see why some of them throw their business receipts in a folder, or spend cash without checking the budget, or establish a company credit card without a system for documentation and follow-up. If you want to be a successful entrepreneur; however, there’s no room for...
