Standing Out in a Saturated Market: Business Tips from Sheets & Giggle

Sheets & Giggles creates sustainable bedding and other home textiles out of eucalyptus trees. (Soo cool!) And this kind of bedding uses up to 96% less water than cotton sheets to make them. They also use energy, no insecticides, and no pesticides. (Cotton can use up to 24% of the world's insecticides on any...

How “Small Business Revolution” Show by Deluxe Is Helping Businesses Nationwide

Several small businesses struggle when it comes to picking the best marketing strategies for their businesses. This is especially the case when it comes to the digital space. However, with companies such as Deluxe, you can learn even more about how to be found better online. Amanda Brinkman is the Chief Brand Officer at...

Is Pivoting in Business Necessary? Hear from Our Experts

COVID-19 has caused many people to pivot unexpectedly. From CEOs to stay-at-home parents to educators, everyone had to learn quickly how to shift and embrace this new normal. But pivoting in business is not for everyone. Some businesses are better off weathering the storm while others would be smart to shift as soon as...

Street Survival: Bringing Back Small Business

Emily Washcovik from Yelp and Mike McDerment of FreshBooks spoke at the Survive and Thrive Summit and discussed some hot topics for small business. Hosted and produced by Ramon Ray of Smart Hustle Media, the first two Summits were held earlier in 2020 and the next one will be the spring of 2021. It's...

Why Customer Experience Matters [According to Former Pinterest Executive]

Most of the big platforms are monetized via advertising. The products are very similar in terms of people who are trying to acquire customers. Whether it's Google or Pinterest, you're trying to acquire customers to some degree, and that acquisition is done through paid advertising. Dutta Satadip is the Chief Customer Officer of ActiveCampaign....

Why Accountants Are Critical for Small Business Success

Nowadays, technology plays a huge role in being able to run a business. And with so many people managing their businesses from home, these new technology solutions are needed more than ever. Stone DeSouza is the leader of the small business segment for Sage in the US. He was leading the accounting channel for two...