What Does eBay Have That Amazon Never Will?

[content field="callout1" format="true" class="calloutwide"] “We Are eBay,” it was plastered on all the branding from your notepads and goodie bags to the hallway room signage. Was it there to remind me that they are eBay or was it there to remind themselves? I think it was both. After two days of being immersed in the hoopla...

How to Create a B2B Social Commerce Strategy

  [content field="callout1" format="true" class="calloutwide"] Is it possible to incorporate a social commerce strategy into a B2B marketing plan? It may seem like a relatively new concept, but the underlying principles are very basic. Man is after all a social creature that survives in a community setting - a community that you can easily build through...

How eCommerce Friendly is Your Business?

[content field="callout1" format="true" class="calloutwide"]   While ecommerce has been around for a long time it is only in recent years that it has become more popular. Using and utilizing ecommerce solutions is now much easier for all business owners. Ecommerce solutions are both more affordable and are much more easy to get up and running. Ecommerce is...

10 Steps to Designing a Web Store That Sells

10 Steps to Designing a Web Store That Sells The feeding frenzy over the ABC show "Shark Tank" among us “hustlers” is undeniable. Every week my DVR’s red recording light is on for ABC’s top-rated business based reality show. Some people think the show is about business, and it is. However more importantly the show...

Smarter Social Commerce

Social Commerce: It’s Not Simply Social, It’s Serious Business

[content field="callout1" format="true" class="calloutwide"]The Internet has become an integral part of many people’s lives. These days, it doesn’t just provide information, it’s become one of the primary means for people to connect and engage in conversation. Transactions online are not new, either. eCommerce has been around as long as the internet. But there is...