10 Exciting Ways to Attract New Customers

10 Exciting Ways to Attract New Customers

Entrepreneurship is a game of constantly attracting new customers to continually make sales. While digital marketing plays a large part in winning that game, it shouldn’t be the only tool in your toolbox. Here, are some awesome strategies to make customers ready to give you their money. Digital Marketing We can’t overlook this category because it...

Hashtags Can Help Your Small Business Be One of the Big Guys

Hashtags Can Help Your Small Business Be One of the Big Guys

  There is a symbol that has evolved from a pound side into a powerful tool that connects audiences on social media platforms: the hashtag. Hashtags help grow a social network, allow people to converse with a diverse audience, and increase online visibility. They also allow small businesses to play on the same level as...

7 Hands-On Tips for Better Work-Life Balance

7 Hands-On Tips for Better Work-Life Balance

How many times has your weekend, evening or even vacation been interrupted by a work question, a “must reply now” email, or an urgent customer issue? For most busy professionals it happens far too often. Even if you can manage to unplug when you leave the office, chances are you have outside interests—consulting gigs, networking...

5 Ways to Be a More Productive Employee

5 Ways to Be a More Productive Employee

[content field="callout1" format="true" class="calloutwide"]Another year is here, and many people choose to make a goal to be better versions of ourselves. Our work lives are an easily quantified place to start– we are given formal reviews and rewarded for jobs well done in promotions or pay raises. There are other aspects of our career too...

Boost Your Brand And Your Business

6 Guaranteed Ways to Boost Your Brand – And Your Business

You've covered all the branding basics. You know who you are and what you stand for. You have a tagline and logo your customers are familiar with. You're pretty consistent and your customers seem happy. What more can you do? A lot. Brand Your Content You probably already have a blog, maybe you're even guest posting...

How to Build a Bigger Network than Bill Clinton

  [content field="callout1" format="true" class="calloutwide"] P olitics and sales have a lot in common. Success in both depends on your ability to bring people over to your way of thinking. Bill Clinton’s friends and foes alike marvel at his ability to meet and charm people. But before you can charm them, you need to meet, or...

8 Text Message Marketing Ideas for Your Small Business

[content field="callout1" format="true" class="calloutwide"] T   he number of consumers who use their mobile devices to make purchase is higher than it has ever been before. According to the PewResearchCenter, 64 percent of adults in America are now owners of a smartphone – and that percentage will continue to rise. As a small business...

5 Ways to Market Your Small Business on a $100 Budget

[content field="callout1" format="true" class="calloutwide"] For large companies with hefty marketing budgets, a few hundred dollars is a mere grain of salt when it comes to the monthly marketing budget. Every single dollar adds up for small business owners, though– and it's best if these investments pay off in immediate results. Like most small businesses, you probably...

3 Ways Your Small Business Can Utilize Video Marketing

[content field="callout1" format="true" class="calloutwide"] Today we often see photos and videos going viral at lightning-like speeds. That’s because 2015 is the time of self-promotion. This generation has become incredibly proficient at managing its brands from every social media platform -- and realizes that these platforms allow brands to connect directly with their customers. This is box...