The Anatomy of Effective Product Pages

 

3. Make Those Micro Visits Count with Comparisons

Simply uploading all of your products to a single product page isn’t enough. Grouping items into categories will help your users to navigate towards their area of interest and this is one of the things that if done incorrectly, can end up turning potential buyers away.

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Some buyers will simply be comparing prices for future reference and won’t necessarily leave the store having purchased anything. When you place yourself in the position of the customer it becomes clear that most are generally operating under limited time constraints.

Anything you can do to inform and streamline the research stage of the buying process, the more likely it is that they will come to a final purchase decision.

4. Make Clear Calls to Actions

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Finally – and perhaps most importantly – every product landing page must have a clear call to action, such as a “Buy it Now” button, a deal on free shipping for orders within the next 48 hours, etc.

Without a doubt, timing is everything and this is one of the best ways to capitalize on your brand’s position within the marketplace. Keep in mind however that buzzwords such as, “save,” “add to cart,” and “add to wishlist” are also great ways to go about this.

Each of these actionable instructions if implemented correctly and with a view to enhancing the user’s overall buying experience, will generate and drive positive conversion rates. Keep your marketing efforts consistent and only implement those tips you feel will add the most value.

About the author: Jesse Aaron is a community manager and freelance writer who also runs a blog and forums about social media marketing on Mashbout.
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