4 Steps to Quick Cash Injections for Your Business

4 Steps to Quick Cash Injections for Your Business

What if I told you that you could make thousands of dollars in just two weeks? It seems crazy, but it's completely plausible. It just takes a little guidance and some trust in your product to see a cash influx to take your business to the next level.

I recently spoke with Amanda Goldman-Petri, the founder of Market Like A Nerd and the mastermind behind the cash injection strategy that made her clients a combined half a million dollars in just two short weeks. Not only that, but these concepts have driven Amanda’s business’ as well, banking her over half a million dollars off one hustle-free launch for her recent mastermind.

“Over time, I realized there were certain things I was doing that were creating big results for my clients very, very quickly, and from that, I created cash injection strategies that any entrepreneur could apply to his or her business,” said Goldman-Petri.

Once you’ve customized the strategy to fit your own business, Goldman-Petri says you can use the strategy again and again as you need quick cash infusions in your business. She’s agreed to share with us the best way to get started, so your business can get that much-needed shot in the arm.

Be Clear on How You Make Money

Regardless of the type of business you have, you no doubt make your money by creating an offer and then driving traffic to that offer. For example, maybe your offer is 1:1 coaching on how to overcome specific mindset issues.

For your business to grow, you have to be clear on who you work with and what you do for them. From there you create your offer(s) and the quest begins to get in front of your ideal client and direct them toward your offer.

Goldman-Petri says for her cash injection strategies to work, you need to have already established at least some of your services or products.

List All of Your Available Traffic / Inventory

The next step is to figure out how much existing traffic/inventory you have to leverage. Take a minute to list out your existing client list and/or inventory. You may find you have more than you thought.

“Sometimes you’re surprised at what’s available to you, and other times you might think you don’t have a whole lot - but even a little bit can make a big difference,” said Goldman-Petri. “It’s all about recognizing what your opportunities are and then tapping into them.”

Choose the Best Campaign For Your Inventory

Once you’ve determined your traffic/inventory, it’s time to figure out which types of campaigns are the best fit.

There are eight different types of campaigns Goldman-Petri has developed as part of her cash injection training. For example, you might offer an “upsell” where you provide a new product/service to existing clients who just purchased from you.

Alternatively, you might institute a referral campaign, where you incentivize your existing clients, vendors and promotion partners to send new potential clients your way.

Develop an Offer Best Suited for Your Traffic and Campaign

After you’ve determined your traffic and decided on a campaign, it’s time to put an offer together. This needs to be something that is specific to both the traffic you’re targeting and conducive to the campaign that will be used to promote the offer.

“It’s not always as easy as just saying ‘I’m going to sell this offer’ and then putting it in front of all of your traffic because different traffic might want different offers. It’s all about coming up with the right offer and putting it in front of the right traffic,” said Goldman-Petri.

Goldman-Petri says even the newest business with the smallest of email lists can take advantage of these cash injection strategies.

For example, if someone came to her and said they'd only had two clients in the past two years, and their mailing list was just 20 people, there are still two campaigns that would be a good fit: a resell campaign and a phone call campaign.

For the resell campaign, you’d want to try and sell those two preexisting clients into new offers, if you have new offers available. For the phone call campaign, you’d want to get the 20 people on your mailing list on the phone and sell them into a high-ticket offer.

Instead of sending an email blast to your entire mailing list, if your list is that small, reach out to each person individually. Offer to get them on the phone for a free consultation, provide value for free, and if it’s appropriate, make an offer to work with you at a deeper level.

With techniques just like these, Amanda recently worked with 37 clients and helped them make a combined half a million dollars in two weeks. The task seems daunting and overwhelming but with Amanda Goldman-Petri’s cash injection strategies you can uplevel your business with a hustle-free plan in no time.