The Journey with Lauren: How to Turn a Passion Project Into a Business with Purpose

 

I met Lauren about a year ago when my business partner and and I were doing a pop-up shop in Atlanta. Lauren spotted us across the store and literally came hobbling over with her boot excited to meet other entrepreneurs with a similar mission in the city. We exchanged information and now our quarterly coffee dates are a must.

After working a consulting job for a few years after college, Lauren started THROW part-time, a giveback pillow company, for every 10 pillows sold, they give a bed to a child in need. Miserable at her job and knowing that her part-time business really needed some full-time attention, Lauren took the leap. I know…leaving a salary and security isn’t easy but like Lauren said, “You have to get mad enough at what your life is becoming when you get to that point, you’ll know it” and she refused to just live, work and die. And just 6 months later, Lauren was able to turn her part-time project into a profitable full-time business.

Lauren shares how her community and how her ‘why’ are what help keep her focused and mentally sane through it all. Yes, we know, entrepreneurship is not easy and you’re in for a rollercoaster of emotions and even if you are a solopreneur you can’t do it alone. So our advice to you is:

Join a Community: Whether it’s a co-working space like WeWork or meet up with other entrepreneurs to talk, share resources and of course, tell each other the stories that no else would understand.

Remember Your “Why’: “If your ‘why’ is not personally connected to you…you in no way will survive”. And check out the TedTalk, “Start with Why’ by Simon Sineck, it’s a must watch.

I want to hear about what keeps you sane emotionally and mentally through your ‘Journey’, so share with me below!

-Blue

Key takeaways:

  • You can plan ahead but you can’t overplan
  • There’s no such thing as a “big break” in entrepreneurship
  • It’s important to have a community for support
  • Always remember why you’re doing what you’re doing
  • Be persistent