WSJ reports that hackers "broke" into Twitter's security by some simple, but effective, social engineering. Sometimes people call one person, "sweet talk them" and get a bit of information. They use that information to get to the next person and get high level access. When you get a phone call asking for information, any information,...
Yesterday, Facebook, Instagram and What's App were down. The world was going crazy. My wife was antsy, I even got a phone call asking me if the world was "ok". For sure many businesses in developed countries leverage some aspect of social media for their marketing and customer engagement. However, there's many things you can do when...
Are you using Twitter to generate leads for your business? Many business owners and marketers overlook the power of Twitter as a social selling platform. By leveraging the internal search engine and other third-party tools, you can double or triple the number of high-quality, targeted leads you get. As with most things, you need to start...
Creating a successful business is something like cooking a delicious meal. Start with fresh ideas (ingredients), create a solid business plan (prep you workspace and ingredients), and then most importantly, make sure you choose the right recipe! In the past, businessman and investor Marcus Lemonis (from CNBC’s The Profit) has shared his personal recipe for...
At the end of June, Twitter announced the arrival of the Twitter Dashboard, a tool to help business owners better manage their Twitter account. Should you try it? What about other tools like Buffer and Hootsuite? In this article, we’ll give you the information you need to make an informed decision. What is Twitter Dashboard? Twitter Dashboard is...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
[content field="callout1" format="true" class="calloutwide"]No matter what your business is, technology likely plays an important role. The last NSBA Technology Survey (in 2013) found that: 87 percent of small business owners use a desktop (up from 76 percent in 2010) 84 percent use a laptop (up from 67 percent in 2010) 74 percent use a smartphone (up from...
[content field="callout1" format="true" class="calloutwide"] P olitics and sales have a lot in common. Success in both depends on your ability to bring people over to your way of thinking. Bill Clinton’s friends and foes alike marvel at his ability to meet and charm people. But before you can charm them, you need to meet, or...
[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...
