Yesterday, Facebook, Instagram and What's App were down. The world was going crazy. My wife was antsy, I even got a phone call asking me if the world was "ok". For sure many businesses in developed countries leverage some aspect of social media for their marketing and customer engagement. However, there's many things you can do when...
Instagram is now allowing long form video, through IGTV it's new app. Instead of one minute video, all 1 billion of us can now do 10 minute video or even longer for many creators. This sounds good. But here's why it's bad. The one minute video limit on Instagram has helped many of us to be...
Instagram has become one of the most popular, engaging, and well-designed applications available. Minimalistic, visually appealing, and full of highly-engaged users, Instagram can make a large impact on a business. With limited capabilities on the social platform, it’s up to marketers to get creative and find ways to grab the attention of their target...
Like it or not, the way we use social media is changing, and Instagram knows this. The photo sharing network recently launched its most significant and talked-about new feature to date, Instagram Stories. This update allows users to share photos and videos in a slideshow format, which then disappear after 24 hours. Yes, you’re right,...
Social news feeds are changing on many of the major social media sites, altering the way stories are displayed – and if they are even displayed at all. The Facebook and Twitter announcements came in February 2016 while the Instagram announcement was made in March 2016. Social news feed reordering has important implications for...
[content field="callout1" format="true" class="calloutwide"] Watch out for 33-year-old Olga Kay — she's the latest social-media celebrity, and her popularity is growing quickly. You may have seen her clever YouTube videos featuring impressive juggling performances and comedy routines. The Russian-American, Olga, is more than a performer, though — she’s also a self-made entrepreneur. In 2014, Olga launched her own business...
[content field="callout1" format="true" class="calloutwide"] Social media has come a long way from where it once began. What was originally built as a social networking service between friends and family, is now one of the largest marketing tools for businesses around the world. With Facebook being the powerhouse of the group, followed by Twitter, LinkedIn, Instagram and more, each...
5 Ways to Spring Clean Your Social Media Accounts Spring is right around the corner, and with warmer weather comes the urge to clear out the clutter and begin the season with a fresh start. Beyond the annual tradition of spring cleaning your home and business, it’s also important to spruce up your social media...
Where, When and Why to Keep Your Marketing Message Short and Sweet Keeping your marketing messages short and sweet is more important now than ever before. We’ve seen social media pared down to 140 characters (Twitter), videos truncated to 6 seconds (Vine) and research that shows the average attention span has dropped from 12 seconds...
