Why Step By Step Tech Use Is Best Says Head of Tech at Cox Automotive

I spoke with Rebekah King, a director of technology at Cox Automotive. She said, “We may have a big vision about unifying our client experience. But we get there through putting one foot in front of the other in a very small and practical way. And one day you’ll look up after doing that and see that you’ve put together a whole program that is really moving your business forward but you didn’t spend seven months figuring it out or two years formulating the strategy. You just spent three weeks on that one piece.”

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