Josh Koppel Talks About Bringing Old Media to Life With Ingage

Josh Koppel Talks About Bringing Old Media to Life With Ingage

For large multinational companies and enterprises, issues in creating high-quality content and interactive media are rare. But for the small business entrepreneur, it’s a different story. I spoke recently with Josh Koppel, the founder of Scrollmotion, about this very disconnect between small and large business capabilities and how his company’s iPad app is trying to level the playing field.

Ingage Helping to Bridge the Small and Large Business Technology Divide

Koppel’s company, Scrollmotion, has been in business for eight years, though he’s worked at the intersection of old and new media for a while. With Scrollmotion’s Ingage app for the iPad, he’s hoping to bring small businesses out of the dark ages of traditional media and advertising and into the digital age where anything is possible. As he put it, “Ingage is a product designed to help small businesses put their content into a format that’s shareable and really easy to make.”

“Ingage is a product designed to help small businesses put their content into a format that’s shareable and really easy to make.”

Initially, the app targeted enterprise businesses. In one such example, a large drug company used the Ingage app during their sales calls with physicians. The interactive content allowed the doctors to touch and scroll around, keeping them engaged as the pharma rep spoke to them. And what did they find? “They realized when they put interactive content into the hands of doctors during the call, not only were the calls longer, not only were the doctors more engaged, but they were three times more likely to prescribe the drug they were talking about.”

“They realized when they put interactive content into the hands of doctors during the call, not only were the calls longer, not only were the doctors more engaged, but they were three times more likely to prescribe the drug they were talking about.”

Once the app began to pick up speed with enterprises, Apple took notice and suggested that Koppel and his team make the switch to small business. And so they did.

Want to hear more about the inspiration for the Ingage app and what small business owners like yourself have been able to do with it? Listen to the full interview here.

Improved Visual Storytelling for the Small Business

So, why exactly would a business owner need to use an iPad app instead of something like PowerPoint to communicate with clients during a call or meeting? “You can use PowerPoint if you want to have bad meetings, and if you want people’s eyes to glaze over and not enjoy or get it.” He continued, “If you want to have a better conversation, you really want to take advantage of that third dimension. And that’s what touch is.”

“You can use PowerPoint if you want to have bad meetings, and if you want people’s eyes to glaze over and not enjoy or get it. If you want to have a better conversation, you really want to take advantage of that third dimension. And that’s what touch is.”

Scrollmotion has also created a number of templated actions within the app to make it even easier for small businesses to create interactive content. They can create before-and-after visuals. They can turn video into a clickable and movable medium. They can annotate images with points of interest. Koppel has seen what the multinational corporation was doing with the app and has integrated that same type of functionality within Ingage so small business owners can take advantage of it. “You don’t have to be a coder or design to make amazing stuff anymore,” he said.

“You don’t have to be a coder or design to make amazing stuff anymore.”

At the end of the day, this app is about helping business owners tell their story and to not have to worry about an overabundance of text, an outdated presentation, or way-too-old technology getting in the way of the experience. As Koppel put it, “As a speaker, you should always strive to tell a story that is engaging, where you are the focus; not the presentation.”

“As a speaker, you should always strive to tell a story that is engaging, where you are the focus; not the presentation.”

According to Koppel, the Ingage app works really well for anyone who wants to tell an engaging story to their customers in a highly interactive and visual format. He suggests that people who work in real estate, those with large product catalogs, anyone who gives presentations and pitches often, and even people who sell services (like makeup artists) should have this handy app on their side.

As he explained, your goal is to stand shoulder-to-shoulder with your prospective customer, selling them on what you do. The second they take that iPad out of your hands because they’re so enraptured with the content on the screen and the story you’re telling them, you’ve won.