How A Turf Equipment Company Reinvented Itself with Recurring Revenue, Sales Teams and more.

Engineers are smart people. They're great at making cool products. However, to successfully grow a business, it takes a lot more. Listen to my discussion with Andrew Limpert, CEO of Firefly Automatix how he reinvented the company and started boosting sales and profits.

We discuss the importance of building a sales team, upselling customers on other products and services, taking your technology and ensuring it translates to a solution for the customer, improving manufacturing time and more.

We talked about the importance of creating recurring revenue, beyond just the upfront revenue.

Listen to the full interview below.