Today’s mobile market is booming with over one million apps available at App stores. They are not all for games and social networking either. Businesses have come to realize the power of apps for connecting with customers and boosting profit. In fact, 91 percent of top brands now have an app, and small businesses...
We all know that video is one of the top mediums used by marketers and advertisers to reach their target audience. Video has the capability of using compelling images, music, and language to tell a story and engage viewers in an emotionally captivating experience. How often have you watched a moving commercial, and not even...
Small business owners know that you can reach your intended audience more effectively by using video to deliver your messages. Whether you want to advertise a product, offer a glimpse into your company’s story or just let people know about your company’s latest developments, videos are a great way to personally connect with viewers...
This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....
I recently had a conversation with Stu Sternbach, President of Pangea Reps. His firm represents high-level video production companies, the folks who are creating some of your favorite TV commercials & branded content for tv, web, and corporations. Stu’s one of the most knowledgeable and personable people I know in the video industry. With...
Think hackers are just aiming for the big guys? Think again. Recent statistics indicate that 43 percent of all cyberattacks target small businesses. Moreover, 60 percent of them will go out of business within six months of the attack. To understand why this is, I have a bonus interview to add to my Dell...
Innovation, risk, and growth – three principles of business that go hand in hand. To show you how it works, let’s take a look at a shining example: Michael Dell, the founder and CEO of Dell Technologies. In the final episode of my Dell EMC World series, I get Michael’s advice for small business...
When making a first impression, it is often recommended to engage eye contact, smile, offer a firm handshake, and use appropriate body language. Most of us are very capable of doing these small, yet important gestures, when we encounter new people. In case you have the unfortunate opportunity of introducing innovative technology to a non-techy...
The gender gap in startups is well documented, particularly in the area of finance where research shows that female entrepreneurs raise smaller amounts of capital to get their businesses off the ground. Fortunately, the startup environment is starting to change, with more focus on helping women start businesses and scale up quickly. For example, at...
Data security is at the forefront of every business owner’s mind, whether they are a single entrepreneur, a small local business, or a billion dollar enterprise. In the fifth episode of my Dell EMC World video series, I spoke with Brett Hansen, the Vice President of Dell Data Security, who shared advice and best...
