small business facebook advertising

The Secrets of Powerful Facebook Advertising for Small Business

[content field="callout1" format="true" class="calloutwide"] If you aren’t on Facebook, then your business will fail. This seems to be the modern philosophy of consumer growth. With more than one billion active users, Facebook holds millions of people who will potentially see your brand. Just by quickly scrolling down your newsfeed you can spot new pictures, videos and...

Taking Advantage of Twitter with Two Simple Business Solutions

[content field="callout1" format="true" class="calloutwide"] With over 100 million active users a day, Twitter has become an essential social media platform for many businesses, whether B2B or B2C. However, on a platform that moves at the speed of light, it can be difficult to make an impression with your posts and gain followers. We found two...

5 Unspoken Rules of Business Social Media Campaigns

[content field="callout1" format="true" class="calloutwide"]There are an enormous amount of tasks that can be completed using social media. From ordering a pizza to putting together a nationwide protest. The opportunities are endless. Somewhere between these vastly different activities lies the world of online business marketing. Since it was created, social media has always had ties in...

5 Essential Aspects of Building A Multilingual Website

[content field="callout1" format="true" class="calloutwide"]Multilingual websites were once something that only large corporations could invest in. As web technology becomes more accessible, and affordable, to smaller businesses and ecommerce stores the opportunities are now wide open for them to take advantage. With websites being the first port of call for many, all over the world...

Ignition Video Series: Dave Kerpen on How to Increase Social Media Engagement

[content field="callout1" format="true" class="calloutwide"] Dave Kerpen, Founder & CEO of Likeable Media, specialises in helping small businesses build, engage and grow through social media. He has developed software specific to helping small businesses manage their social media and this week on Ignition, Dave will be sharing his tips and advice on how to increase your social...

7 Foolproof Ways to Grow Your Following on Facebook

[content field="callout1" format="true" class="calloutwide"] Facebook says it is home to over 30 million active small business pages. How can you get your page noticed? How can you turn ten fans into 500? Here are seven creative methods to help you become an effective Facebook marketer and generate a following that can convert your likes to...

Instagram Adds Advertising Options for Small Business

[content field="callout1" format="true" class="calloutwide"] Social media has come a long way from where it once began. What was originally built as a social networking service between friends and family, is now one of the largest marketing tools for businesses around the world. With Facebook being the powerhouse of the group, followed by Twitter, LinkedIn, Instagram and more, each...

How to Use Keywords to Target Customers on Twitter

[content field="callout1" format="true" class="calloutwide"] There is dispute about which people did what to get Twitter off the ground in March 2006. As a result, we may never know if the company’s founders realized the breakthrough the micro-blogging service had stumbled upon for marketing. By limiting users’ posts to 140 characters, Twitter provided something no other advertising...

Create a Strong Digital Footprint By Utilizing Your Digital Channels the Right Way

[content field="callout1" format="true" class="calloutwide"] How Americans (and the rest of world, which is quickly catching up) interact with technology is a remarkable transformation, circa 2014. According to a ComScore release, mobile app usage has exploded, leading online publishers are posting revenues that should shame traditional print industry, and traditional TV ratings saw pronounced declines with...

Ignition Video Series: Stacey Harris on Developing a Social Media Plan That Works

  [content field="callout1" format="true" class="calloutwide"] As many entrepreneurs know, social media plays such an important role when it comes to marketing for your business. With so many different platforms to choose from and a limitless amount of audiences to target, the number of possibilities on social media are endless. So how do entrepreneurs know where to start? ...