A large and growing number of Americans are choosing self-employment and owning a small business over traditional full-time jobs with various entitlements like steady income, health benefits, and 401(k) plans. Despite evolving career preferences, policies and benefits are still very much structured for the 9-to-5 employee of a branded (Fortune 500) company. From tax...
Every year, millions of small business owners and entrepreneurs turn to Staples for their business needs, whether it is office supplies, furniture, technology, or even print and marketing materials. As a small business owner and regular Staples customer myself, I understand! But to get the scoop on this phenomenon from someone “on the inside,”...
Entrepreneurship today has become more volatile, ramping up competition more than ever before. Industries are changing rapidly, technology is advancing, and social and political change is affecting much of the way we do business. Long story short – tectonic plates are shifting. So, what does an entrepreneur or management team need to focus on...
You want your startup to rapidly develop a reputation as an industry leader. Ideally, you'd like not only to offer consumers something they need or want, but a solution that’s never existed before. Here are three ways you can become and stay an industry leader, with concrete examples from our success at Squadhelp.com. 1. Start...
There are lots of things we don’t know. Sometimes we don’t know it’s going to rain - until it does. And our umbrella is at home. Maybe we don’t know that the food is too salty - until our family starts to complain. Or maybe we forgot that the time of a meeting was...
Entrepreneurs are inherently busy. Marketing efforts, customer engagement, meetings and phone calls leave many professionals looking for that magic bullet that would solve time management woes. Unfortunately, it doesn’t exist. With only so many hours in a day and only so many days in year, it’s not really possible to manage or take control...
Customer mapping is simple, really. It’s the process of determining the entire life of your customer’s engagement with your company, brand, and products. It involves every step; from initial interest piqued to a google search and a browse on your website, from a registration or signing up for your newsletters to buying your product and...
What do you do when you have a problem or a question? Chances are you hop onto Google, online forums, social media or watch YouTube tutorials. So why aren't you using these places to find your next big business idea? Because if you ask someone what their biggest pain points are face-to-face, in focus groups, or...
Salesforce, the world's #1 CRM company and Intelligent Customer Success Platform, today delivered the future of sales with Einstein High Velocity Sales Cloud. Einstein High Velocity Sales Cloud brings together the industry’s leading sales productivity app and the latest advancements in AI to empower sales reps to succeed in the digital era. Fueled by...
In life, we were meant to live and operate in conjunction with others just like we do in business partnerships. While being a ‘Lone Wolf’ works for some people it is not necessarily a natural instinct, especially on the journey of business where we are faced with obstacles and challenges on the bumpy roller...
