Small business author Mike Michalowicz believes steadfastly in the entrepreneurial dream. Even as we all head further into the global and local economic problems created by the coronavirus pandemic, Mike still believes you can succeed. Now is the time to trail ahead. And with over half a million readers of his books and four...
By Zev Asch, Marketing & Business Growth Consultant Business owners need not be their company’s marketing experts. You trust your CPA to guide you on finances and your lawyer to advise on legal matters – marketing should not be an exception. Your role as a business owner is to create a vision, set goals and...
Welcome back to the Lifecycle Marketing series. Last week we introduced the concept of Collecting Leads as the first part in the Lifecycle Marketing model. As you may remember, this process has three phases of its own—Targeting, Attracting, and Capturing leads. Today we’re going to dig into the phase of Targeting, which begins with...
Welcome to “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO and co-founder of KEAP. In this new series, Ramon and Clate will dive deeply into the topic of Lifecycle Marketing for small businesses. Lifecycle Marketing is a system that was created to take the stress out of building and growing a business...
Thinking about the best way to market your business? How to find the right customers? How to keep them coming back for more? Lifecycle Marketing offers an organized system of creating, maintaining and growing a targeted, enthusiastic customer base. Our new weekly series starts here:
Contributor, Wynn Corliss, Chief Operating Officer of Metigy Influencer marketing is quickly becoming one of the most talked about marketing strategies. With its ability to generate an 11x higher return on investment (ROI) compared to traditional strategies, brands are increasingly turning to influencers to drive brand awareness and source unique content. For small businesses looking to...
Contributed by Tatyana Artemova an entrepreneur, mastermind expert, and founder at IStartHub. It is essential to focus on building a reliable customer base while running a business. You can do this by giving your audience some good reasons to keep coming back. Actually, that should be the number one strategy of a growing business. According...
Any SMB wishing to attract an audience needs to take video marketing seriously. Here's how Boosted, a freemium video content creation app, can help.
Events marketing and hosting are powerful ways to build your brand and generate revenue for your business. The event could be small, with 10 people and a box of pizza. It could be a big event with 500 people in a conference room and event staff. Four event experts to together on Clubhouse to...
Surprisingly, email marketing is still relevant as one of the most effective tools in the digital arena. One might assume, in a world full of social media and ever-evolving platforms and apps, email marketing might have died years ago. However,as evident by the data, it is not going obsolete anywhere near soon. In this post,...
