LinkedIn is powerful. It's now extending it's power to your web site. Knowing who is visiting your web site, what they're doing on it, what they're reading on it, and other details is critical to understand how your web site is (or is not) serving your customers. Just about every digital publisher has Google Analytics...
As a customer, I've had quite a few customer service interactions that quickly went south. Most often, the agent simply could not make that connection with me, and the exchange pretty much ended with displeasure. Did they not understand what my question was? Were they not the best person to answer my question? How...
Today’s mobile market is booming with over one million apps available at App stores. They are not all for games and social networking either. Businesses have come to realize the power of apps for connecting with customers and boosting profit. In fact, 91 percent of top brands now have an app, and small businesses...
We all know that video is one of the top mediums used by marketers and advertisers to reach their target audience. Video has the capability of using compelling images, music, and language to tell a story and engage viewers in an emotionally captivating experience. How often have you watched a moving commercial, and not even...
Want to build a better small business? Then it is time to build your TEAM! A team, however, doesn’t just consist of the employees, subcontractors, and freelancers you hire who can help you with the things you don’t know how to do, don’t have time to do, or just plain don’t want to do....
This article is published in partnership with YourSizzleVideo. YourSizzleVideo turns your blog posts into videos. Engaging content increases sales and brand awareness. Let YourSizzleVideo increase traffic and engagement for your blog posts. So you’re a small business owner. You have a website, and you’ve been developing some quality blog content to showcase your industry expertise....
Much to the surprise of nobody who’s ever heard me try and pronounce the word “drawer,” I grew up on Long Island. It was a nice place to be a kid and while I confess that I don’t have a very clear recollection of the details, I have good reason to believe that I...
Have you recently invested money in a marketing campaign that fell flat? As any business owner is aware, in order for consumers to engage with and respond to your brand message, you must capture their attention with dynamic content. With unique personalization techniques, email marketing tools and templates allow clients to make bold statements...
As a small business owner, you understand the importance of productivity and efficiency. Improvements in these areas translate into wins for your company, the juice that pushes you ahead of the competition. And do you know who else understands productivity and efficiency? Xerox and Staples! In today’s interview, I am sharing the latest development...
Every year, millions of small business owners and entrepreneurs turn to Staples for their business needs, whether it is office supplies, furniture, technology, or even print and marketing materials. As a small business owner and regular Staples customer myself, I understand! But to get the scoop on this phenomenon from someone “on the inside,”...
