Many businesses still view social and search advertising as separate and distinct marketing strategies. However, when businesses rely on only one marketing tactic, they are missing out on consumers who are in different phases of their buying journey. Consumers have different preferences for consuming information online, and data shows that a digital marketing approach...
One fateful day, in a rough neighborhood in Chicago, YouTube Celebrity Millionaire Hoy had a light bulb moment. He was a fitness trainer by trade but had given up his paid clients to offer free boot camps instead, driven by the idea that some of the people who needed him the most couldn’t afford...
While digital marketing elements like video content and influencer marketing are getting a lot of buzz these days, ultimately, building trust remains a crucial element for brands to elicit the engagement they aspire for. This is why tapping micro-influencers, with their smaller number of followers but higher rates of engagement are on the rise. But...
If I hadn’t made one massive mistake when I owned my own company, I’d probably still be doing it. In fact, I’d like to think I’d be doing really well at it. But I fell into the same trap that so many other startup entrepreneurs stumble into – I tried to be like everyone...
Many small business owners I encounter tell me that digital marketing and marketing automation are two areas that completely evade them. Sure they are doing what they can, but for so many, marketing isn't their forte, and hiring a marketing expert is often times outside their budget. So, what's a small business owner to...
How we define success differs from person to person. While one person may have ambitions to become a world-renowned marketing guru, there may be someone else who simply relishes in the idea of delivering an awesome service to customers in need. That said, there’s also the matter of how people go about attaining those successes...
On the winding road to the revenue mountaintop, marketing teams often occupy the back seat while their sales counterparts drive. To accelerate the pace to the revenue peak, however, marketing teams need to climb to the front seat and take more control of the steering wheel. Marketing teams frequently drift to the “expense” side of...
With over 2 billion monthly active users, Facebook has become a staple of marketing in the modern era. Pretty much every small business owner has a Facebook page (even if they don’t have a website!) and over the years many have counted on it to be the most cost-effective way to reach potential customers....
Quite often when you toss out the term “CRM” to large groups of small business owners, their eyes glaze over, and they get a questionable look on their face. What the heck is a CRM? CRM, or Customer Relationship Management refers to the practice, strategies, and technologies that businesses use to manage their customer information...
Growing a small business does not have to cost big bucks. In fact, the secret to exponential sales growth is simple and free, yet extremely effective. I’m talking about referrals, which was the topic of a recent video in my Facebook tips series. Of course, you probably don’t think of referrals as a ‘secret’ formula...
